The last few months I’ve been increasingly impressed by the number of Brand New Word Marks and Logos being designed, as well as redesigned.
After way too long mulling over subscribing to Brand New, I decided to go for it, and now I’m glad I did.
Seeing all these beautiful logo designs coming out on a regular basis has given me a renewed sense of faith in logo design/redesign in general.
Over the last few years it had seemed like the quality of almost every new redesign/rebrand coming out was less than desirable.
Now feels we’re over that.
I get the sense that whilst designers’ are creating some beautiful logo designs, they are also seemingly practicing restraint, whilst keeping true to the original brands roots.
I’ve felt somewhat spoilt for choice as each week several new Brand New posts and tweets showing yet another gorgeous word mark.
My Favourite Word Marks from Brand New
I decided a few weeks back to simply collate some of these recent typographical logo designs into a mini logo collection.
So what you’ll see are Word Marks / Type Marks only; no other visual element (combination logo), just wording in whatever shape, size and style.
I’ve picked out the ones that I particularly love for any number of reasons, but mostly the choices are simply based on my first-impression on seeing the word marks either on the Brand New Twitter feed, or via the Brand New website.
Some of these word marks that have been updated and refreshed, where the new design is clean and rejuvenated, whilst keeping a clear reminder of the original; 2 examples are Campbell’s & Marshmallow.
Credits
I’ve added appropriate: Designer, Studio, Agency link credits; Client and Company details and links, and finally the corresponding link back to the original Brand New post.
There’ll be another 10 beautiful Word Marks, courtesy of Brand New, within the next week or so.
10 Brand New Word Marks – Part 1
1. Vanish – Designed by The Collected Works
→ Brand New Post: If this Van ish a-rockin’, don’t come a-knockin’
→ Brand New Post: A Paddle a Day Keeps the Doctor Away
3. Mycle – Designed by B&B Studio
→ Brand New Post: Dude, where’s my Cycle?
4. Rockit – Redesigned by Special Group
→ Brand New Post: New Logo for Rockit (Apple) by Special Group
5. Campbell’s – Redesigned by Turner Duckworth, in collaboration with Ian Brignell.
→ Brand New Post: Souply and Demand
6. Sweetgreen – Designed by COLLINS and In-house
→ Brand New Post: Greening from Ear to Ear
7. Nuud – Designed by Mother Design
→ Brand New Post: Boldly go Where no one has Gum Before
8. Coolhaus – Redesigned by BexBrands
→ Brand New Post: That’s Haus the Cookie Crumbles
9. Smooj – Designed by Ann Arbor
→ Brand New Post: Smooj Operator
10. Marshmallow – Redesigned by Output
→ Brand New Post: S’more than Just Another Pretty Face
