The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.
Where ever possible, and if it's not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.
The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is 'equally halved' once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.
For example the 'a' in the circle has a middle point that aligns with the x-height of 'autonetwork', which half of the x-height is equal to half the width of the a's thickness, then half of that is equal to the bottom portion of the types' counters in letters such as the: a, u, o etc
Interbrands Top 50 Global Green Brands of 2013
Typographic Felt ‘Letters Coasters’ by Little Factory
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With over 25 years experience,
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