Blog Archives


TheAutoNetwork-Logo-Desconstructed Designed by the Logo Smith

The lines, arrows, circles in the logo above, for TheAutoNetwork, show important areas of balance, vertical and horizontal alignment, as well as intersections of key areas of the logo.

Where ever possible, and if it's not to the detriment of the logo designs aesthetics, I will design in all these various alignments and intersections in order to bring harmony and interconnectedness within the logo.

The circles show key areas of vertical, diagonal and horizontal intersections and alignments, the vertical arrows generally show where space is 'equally halved' once then twice, usually relating to type baselines, ascenders and/or descenders in relation to the contained logomark.

For example the 'a' in the circle has a middle point that aligns with the x-height of 'autonetwork', which half of the x-height is equal to half the width of the a's thickness, then half of that is equal to the bottom portion of the types' counters in letters such as the: a, u, o etc

 



 Previous Post:   Interbrands Top 50 Global Green Brands of 2013
 Next Post:   Typographic Felt ‘Letters Coasters’ by Little Factory


Posts of Similar Content:
ADXPRS Logo Design Deconstructed All these lines, circles and intersecting guides, for my ADXPRS logo design, are very much relevant, and not just trying to look impressive. :-) Maybe I'm a little OCD about how I like things to align, match and such, but gives me a sense of having achieved a small part of 'perfection'.Const...
Frictn Logo Design Logo design for Frictn. Full logo process coming soon. For the type fans the logo type is a tweaked version of Helvetica. 
Logo Process – AWS Consultancy Logo Design This logo process post is for And We Succeed Consultancy, business and management consultancy running within the NHS sector. Alison previously worked for the NHS Institute; "The NHS Institute transforms good ideas into workable solutions for an improving NHS."Buckle your seat's as this is on...
Tom & Teddy Logo & Identity Update Initial artwork for an ongoing project Tom & Teddy, this is pretty close to what the end logo will be like, finer details such as optimum spacing, colours etc are still being worked on. Further descriptions and a detailed logo process article to follow.What follows is a brief outlin...




Hire The Logo Smith - Freelance Logo Designer







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly