Blog Archives


Logo Sketches

After having my BT Broadband upgrade to BT Infinity brilliantly ballsed up by a BT contractor, leaving me with no broadband at all, I ended up having to making a number of horrifyingly frustrating calls to BT's abysmal call service hotlines.

The calls to BT started at 6pm Monday evening, and after 4 separate calls, and talking to 6 different people in various parts of the world, I gave up the will to live at 11pm being no better off in getting my broadband up and working.

However, all this time on hold and listening to scripted questions, I ended up sketching some ideas for a logo project I'm currently working on. The one with the frame has a nice symmetry as the P and G are/would be the exact same form, just flipped vertically, with the H sitting behind, but gelling all 3 initials: PHG, together. It's a little more interesting that just having 3 regular initials, and basically does become a logomark in it's own way. It could be used independently of the full length typemark; Pleasant Hill Grain, for example, rather than being a regular logomark that typically always forms part of the whole logo.

I think twiddling my thumbs would have left me close to wanting to commit a terrible act upon myself to avoid the ongoing misery, but the doodling actually proved to be very soothing and actually actually lead to a decent idea to pursue further. Hadn't previously seen that the P & G could be formed from the same shape thus creating a reasonable solid, and quite unique initialmark

Not sure what the moral is of this tale, but maybe always have a pen and some paper handy should you ever find yourself stuck in an infinite loop of BT helpline hell.

 



 Previous Post:   Carhartt Logotype WIP Process by Sergey Shapiron
 Next Post:   Arial vs. Helvetica by OKFocus


Posts of Similar Content:
In Progress: Logo Sketches for Shark I don't often share my sketches: I feel that within the sketches are possible other ideas for new projects, and it can sometimes seem a little trusting to bear your creative soul in such a way as to just asking to be ripped off. Guess I'm not feeling so cynical today. However: all images...
Clients are not mind readers : Explain your logo design process Not all clients will have an accurate idea of how a logo design is created, some may have a good idea, some may think they know but don't and some just admit to not knowing the first thing.In the past, I have had a number of occasions where I assumed aspects of my logo design process were obvio...
Discussion : Logo design sketches – Bearing all I'm inviting a discussion on the risks of showing all your sketch ideas for a logo design process. Logo development and design process posts are becoming more popular and are a valuable way to show your work in context. Reading about how other designers reach their final logo designs can be very enl...
The Logo Design Clinic on Reddit Offers Help, Advice and Happiness The Logo Design Clinic on Reddit Offers Help, Advice and Happiness A few years back I started a side-project called The Logo Clinic (a previous post on the initial idea). Initially it started on Tumblr, then came over to Wordpress then work become all encompassing, and it became too much of a cho...




Hire The Logo Smith - Freelance Logo Designer







More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly