Homes Alive Pets: Logo & Brand Redesign
Logo and brand redesign/update for Homes Alive Pets, a pet store located in Canada.
I redrew the image of the dog & cat, but keeping it reasonably similar to their old/existing logo. The new dog & cat are now a little more softer, have a little more character, but the major change was to curve and interlock each tail, so as to create a friendlier graphic.
The dog is now protecting and overlooking it's Home, whilst the cat is safely tucked up with the dog, and expectingly looking up for it's dinner.
The typography has been completely overhauled, and I also devised the two line tag-line: Simply Wholesome, Naturally Healthy. The addition of the Canadian Maple leaf was a request from the client, and felt this was the cleanest approach.
Puritone Record Label
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