Bing Logo Design Evolution 2009 to 2016 |

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Bing Evolution 2009 to 2016

I like to think that most of the time I have my ear to the ground, and not much escapes me in the work, but now and again, things pop up that I'm amazed I simply missed.

Recent example of 'not' having my ear to the ground: the lovely design in the Blackfish , and today I've just seen that Microsoft made a small change to their Bing logo.

microsoft bing logo design evolution.jpg

Need to do more research, as apparently the new 2016 logo hasn't been completely rolled out as yet.

Logo Updates

As far as logo updates go it's a'wight. I did like the yellow version of the logo mark, with the double negative space cut-outs, and the lowercase 'b' was a consistent match for the logo mark.

microsoft bing logo construction

Consistent 1st Initials

Now the 2016 version removes the lower cut-out, and now changes to uppercase 'B' for the wording, but still keeps the lower case 'b' for the logo mark.

This irks me a little, as it's now somewhat inconsistent.


The flip side is: that the other Microsoft brands, like: Office, Windows and XBOX are all uppercase initials, so makes sense in that regard.

I personally  like my logo mark initials to match the same upper or lower case of the brand name, but can see why it's been changed in this instance.

But hey, what the hell do I know anyway.

Found via The Verge


Derek Kimball
January 18, 2016 at 18:48

Graham, I recently wrote about the Bing logo change as well, and agree that it makes more sense to have the logo mark and first initial match in regards to both being lower or upper case. I was also curious as to why they removed the cutaway, as it seemed to offer a bit more depth and character in the yellow version… though the revamped “b” does look more like a “b” I suppose. I noticed you revamped your website. It looks nice :)

Comments are closed.

    The Logo Smith
    January 19, 2016 at 11:27

    Website redesign was way overdue, so thanks for the props :)

    Comments are closed.