The Pure Storage logo, designed by The Logo Smith, has been one of the most prestigious projects that I’ve had the pleasure to have worked on.
Even though I designed it back in late 2010, it continues to stand the relative test of time, at least when we’re talking about start-up logo designs within the technological industry.
They still use this original Pure P logo mark to this day. Although the Pure brand has been expanded upon by The Signal Company, there was seen to be no need to change the Pure P logo mark in any way, and that is a real real thrill for me:
Pure Storage and Formula 1
Pure Storage are rapidly becoming one of the major forces in the Flash storage arena, and to emphasise this fact: Pure Storage now provide substantial Flash hardware, to help the Mercedes-AMG F1 team, @MercedesAMGF1.
The Pure Storage Logo Design in use
Designing the Pure Storage Logo
The idea stems from the wonderful busy bee: specifically, the pure aspect of the honey that the bee produces and stores in the hives.
Doing a quick mind-map made me realize there is quite a lot in common between bees & pure honey, and the flash arrays made by Pure Storage: the development of the intricate hive network, the characteristics of the actual bee: organized & reliable work horses, fast and efficient.
The logo mark, therefore, captures the initial P, in a shape that encompasses all of the above associations.
A simple Mind Map that showed the path I took from seeing a jar of Pure Honey, that ulimately lead me to the final design. Also a snippet of a quick logo design sketch of my proposed idea, from the Mind Map, that ended up clinching the deal.
Hire a Freelance Logo Designer in the UK
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief , or just Contact me.
Abacus Insurance| Ablinx| ADXPRS| Antony Usher| Apple & Eve| AudioVeer| AWS| Baze| BeachShack| BlackVanilla| BlueCable Networks| BrainExcell Nootropics| BrightNorth| Brokers Direct Insurance| BuySellAds| CDMMC| CodeStag| Codetipi| CopyPastel| Cranked| Damien Hottelier| DealerTeam| DemandCue| DeskPro| DJ Slade Silva| Doug Landscaping| Drysdale Valuation| Emptea| Esprow| European Recruitment| Excedr| Explainly Explainer Videos| FashionBeans| Feedly Newsreader| Foehn & Hirsch| fOKOS| Folger/Skoog| FontFuse| FrictionFactory| Frictn| Front9 Agency| GAP Concept| Get A Room| GhostPay| GoGoBot| Gramboid| Grape| Happiest| Harvest Bible Church| Hiroko Chardonnay| HITT| HomesAlivePets| Hotel Chain| Hotel Maison| ID Barbers| Illumina Wedding Photography| Internxt| Jack Winter| JoomlaBamboo| KD Plant Services| Kerr Recruitment Agency| Keyboard Kahuna| Kristen Wheeler| LaveryPennell| Leapfrog| LiveYaps| Love Ampersand| LoveHelvetica| LoveHug| Madison Carter| Medifact.md| Method Dental Procurement| MoleseyCo Clothing| Monochrome| Morgan Williams Racing| My Modern Met| My Modern Mix| Network Architect Associates| Ocular Environmental Services| Orb Web Solutions| Panelit| Pedal Works Bike Shop| Peoples Church of Montreal| Perry Referrals| Pleasant Hill Grain| Priva Diamond| Pure Storage| Puritone Record Label| Quantic Leaf| Quest Productions| Randomly| Reach Architects| ReBase| Retirement Architects| ReviewPoint| RosyBee – Plants for Bees| Salford Security Shutters| Sensory Diagnostics| SifterApp| Skiplex Indoor Skiing| Smashing Network| Socrates MD| Starpuff| Swatch Creative| T-Shirt Express| Tamara Kauffman Interior Decorator| Tateside| The Access Group| The Auto Network| The Free Help Guy| The House| The Logo Smith| The Working House| The Zen Web| Thinvested| TMO Real Estate| Tom & Teddy| TP| Travel Tech Europe| Tucando| txt.search| txtsearch| UHX Universal Healthcoin| Unholy Ladies Undergarments| Viva Chocolate| Wavepulse Acoustics| Webville| Witness Directory| Wonderful Earth| Yasmin Kianfar| Zulu Safari