Blog Archives



Logo Design Tips – Who is the Decision Maker?


This, the third in a series of 'to the point' posts where I focus on one aspect of logo design offering ideas, things to consider and implement. The idea of these posts is to keep waffle down to a minimum, just focus on the essentials of improving your logo and identity design process.

Logo Design Tips - Who is the Decision Maker?

This post I will touch on one specific question you should included in your brief. It's one thing to design a nice looking logo, a logo that seems to do the trick from where you stand and even from where the client stands. You can both sit down, look at the design and think, "Gosh, what a lovely looking logo, everyone will sure love this."

And that's fine. It's great. It's nice for the ego and for the portfolio.

But.

Is it suitable? What I mean is. Is it suitable for the clients that your client will be working with?

For example. I am working on a logo for a female interior office designer in Saudia Arabia. She specialises in designing office and lobby interiors. One thing to create a lovely looking logo, that has a her name in a pretty font, and looks all designery.

But is it really suitable for her specific clientele?

Dig deep

What we also need to know before we start designing is finding out who are her clients decision makers. Who makes the decision to hire her for example. Once she is hired, who makes the decision to approve her ideas? Are they mostly male or are they female for example.Are they also of a creative disposition? Or are they stuffy board members?

Bearing aware of the gender issues, and also geographically in this case, being Saudi, is crucial to designing a logo that is appropriate for her, your client.






 Previous Post:   The Apple iPad has already proven itself to me
 Next Post:   Die Speech Bubble Logo, Die.




Posts of Similar Content:
Logo Design Tips – Avoid getting Intimidated Be Yourself In my previous Logo Design Tips post, in the introduction, I touched on the likely issues with comparing your designs to those displayed in the many logo design galleries on the net. I think this point is worthy of some further reflection as I feel it can be quite disheartening for n...
Indepth look at my freelance logo design process – Part 1 I often get asked why my logo design process seems to differ from many other freelance logo designers. I don't take your money, scurry away for a week then present you with 4 gleaming logo design ideas for you to choose from. You choose one, offer up some remarks then I scurry away again and make se...
Logo Design Budgets – Freelance Designer or Client to Decide? This post touches on a subject that pops up more then several times every week. A number of logo design quote requests I receive, usually end up with the client asking how much they should allocate for their budget. For this article, I am assuming we are talking about typical freelancers, working...
Here are 6 Common Logo Design Mistakes to Ignore at your Peril As much as this article, recently published on Sitepoint: 6 Common Logo Design Mistakes, written by Kerry Butters is important reading for the more fledgling crop of logo designers, this article is also a useful read for clients so they can be a little more informed when considering hiring poten...




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly