Blog Archives

Abstract in Logo Design

Chase logo design

There really is quite a challenge behind designing a logo mark that is based on the abstract, rather than a more defined visual link to 'entity' one is creating a logo for.

Can't say I get many clients actually asking for an abstract logo, and I'm pretty sure that's simply down to a misguided notion that it's a easy and quick ay for a designer to say 'job done', and with that a clear lack of value for money. If the client can't say, "what does that logo have to do with my business? Nothing? Then why the hell do I want a logo that communicates nothing meaningful?"

Of course, that's all poppycock. An good abstract logo is neither quick nor easy, and neither should a client dismiss the option of an abstract logo as being poor value for money. A client isn't just forking out dosh for some hired help, they are paying for expertise, wisdom, and creative confidence to make decisions that a client is not in a position to make. One of those decisions might just be related to going with a logo design of an abstract nature, if they feel this is the best direction to take after dismissing more literal/obvious routes.

In this great article: To Abstract Or Not Abstract? looks at abstraction in logo and brand identity design, as well as other principles of identity design created by his firm, Chermayeff & Geismar & Haviv.

Tom Geismar saided to , “Since we did an abstract symbol for Chase, many have tried to do it in cases where they shouldn’t have.”

If we are doing our job as designers, our solution should always grow out of a well-thought-out strategy, and an abstract symbol is only one possible tactic among many.

Conservation International logo design

 Previous Post:   You’re “Probably” Not a Brand Designer
 Next Post:   The Rio 2016 Olympic Pictograms

Posts of Similar Content:
Paul Rand has the right idea – design one logo idea only Paul Rand has the right idea - design one logo only Paul Rand has the right idea on trusting that first logo design idea: When a client approaches you for a logo or identity design, and they have done so based on your portfolio, your experience, your reputation and your style, you have the drivin...
SEAT’s Redesigned Logo and it’s New Brand Universe  I've never particularly been fond of many car brand logos/emblems/badges, something about the way they just sit there, usually in 'silver', looking all meh.However, seeing the sketches and process behind the redesigned SEAT logo has certainly given me a much hea...
Explaining Logo Design Budgets to Clients The question I'm most asked? "How much will it cost me for you to design me a logo?", and that's often bluntly asked in the first line of a one line only email.Sometimes I do get people calling me up for a chat which ends up them asking me how much I charge for a logo design. Due to the way I wo...
Need a logo designed for a new business? Don’t rush into it. Recently, I was asked to write a few words for Mashable on logo and identity design, but it appears I missed the deadline. As I spent some time doing them, I felt it would be worth sharing them with you. So here are some of my answers to one of the questions asked. I will cover the other questions i...

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly