you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo.
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
» Via: http://www.brandingidentitydesign.com
» Source: Making of Rio 2016 from Tátil Design de Ideias on Vimeo.
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@_shortlife http://t.co/QYn6ZoSx
@imjustcreative Lovely logo except… that “1″ still bugs me.
@imjustcreative that is awesome Graham, is that your work?
@imjustcreative Love this! Were you a fan of the London 2012 mark? (or have I missed a blog/post about that?)
@markshepherd http://t.co/1Lx5o1MT
@imjustcreative The Rio 2016 lettering was designed by Tátil too. DM’s type work was commissioned after that promo video.
@imjustcreative The Rio logo is a brilliant one, I really didn’t like ours, was quite a disappointment, thank god for the athletes!
@Collins_Luke http://t.co/HL3XVEWF
@imjustcreative
I like it
@howardrocks Yeh I’m loving this!
@imjustcreative do you mind sharing what font you used on harvest church logo for harvest… it is so beautiful.
@mattdesmier Its great that isn’t it!
@JohnMcFaul Tempted to get my Magic Markers out!
@mattdesmier Ha! How are you anyway?
@JohnMcFaul Feeling fat and wanting to take up cycling after the Olympics. And now I want to rediscover the designer in me too!
@mattdesmier DO IT. BOTH THINGS. Simple. :-)
@digimatized @rodson68 Better than the interpretation of the london olympic logo though. http://t.co/JHXGyP9O
@timothydaely sip, will check it out. Thanks bang!
@JanSzpakowski http://t.co/BT0hIETN
@wbhamilton http://t.co/9UgOqsKR
If I were the designer of the 2012 British Olympic Logo, I’d be horribly ashamed right now.
well researched + meticulous planning + highly creative and innovative people = amazing and very meaningful 2016 Olympics logo. Kudos to this team!
@karlijn http://t.co/O2DL62mu
@azcanli Guzelmis, begendim :-)
@Settt la bu nası tvit oldu!? fb’ a koymuştum ben :)
@azcanli Ay henuz o kadar anlamiyorum tivitirdan, cvp veremicem, sorry…
@lindseysstudios http://t.co/hvySOzuL
The logo is awesome just until you tilt your head side ways… (you’ll see what I mean) but overall I like the way it was presented and researched and it was a good design execution.
@Salimablack no me gusta el logo jaja
@pretavoyager What a great idea! Love it when the symbol is symbolic!
@cehdesign So cool! Watched the whole thing!
Amazing logo… LOVE IT! Not only for what it looks like, but also for what it’s represent. Well done designers!
wonderful example of design
wonderful example of design
Each individual element has merit, but I don’t see them as a unified design that relates to one another. they each stand alone.
@MonkeeChimp Much better!
@amosie Brilliant thought process to come up with the final idea.
@rhysjparry I agree, it does however still look like a technology company minus the typography
@amosie You think? In what way?
@rhysjparry abstract the heads and hide the typography, the colours do it for me mostly though
Looks nice. Regardless this is a million times better than London’s. The $150,000 abomination that was called a logo.
@marcomedia_s http://t.co/Bnn0PTgv
Ouch, big mistake: the lettering was NOT developed by Dalton Maag, please do get your facts right. It was designed by typedesigner Fabio Lopez, consulting for Tatil (he’s the one that says “We believed that a manual writing would be a good solution. With an existing typography, this would be hard to achieve. None of them had the balance we wanted. We realized that, because it was a special project and the letter combination was very specific, it demanded a specific solution” in the video at 3″06) back in 2010. The Brazilian branch of Dalton Maag just recently developed a typeface entirely derivative from Lopez’s work.
@portolandia It was badly worded. I know the original lettering was created by Fabio Lopez as I also watched the video. I meant to add that the typeface style used in the logo was created by Dalton Maag for the overall identity for which I did link to.
@imjustcreative @portolandia Dear Smith, I believe that there’s a important difference between ‘created by’ and ‘developed by’. The typeface ‘Rio 2016′ is a extension and derivation of my work with Tátil in 2010 for the Olympic logo. So, the ‘typeface style’ (concept) was not exactly ‘created’ by Dalton Maag: DM developed the typeface product based in handwriting style made exclusively for the logo, 2 years ago. Thanks Porto, and congrats Smith for your blog. Regards, Fabio Lopez
@portolandia But not the big ouch mistake you seem to think it was. In fact, Dalton Maag did develop the lettering after the logo, not just for the logo in particular, if you want to start splitting hairs.
@portolandia get a job. and a life
@_Solve http://t.co/y5UYeDTO
@HugoGBennett @imjustcreative I do like it a lot more in 3D, I have to say.
@sallar این رو هم در مورد برندینگ المپیک ریو ۲۰۱۶ ببین http://t.co/WffPJ19M
@21aban توی این ویدیو هم که من زدم یه سری ازینا رو توضیح میده. مرسی:)
@sallar اینم یه ذره شبیه حلقه موبیوسه و بسیار زیبا البته.
@AzadehJoun ظاهرش کلمه ریو رو تداعی میکنه، بر اساس یکی از لندمارکای ریو طراحی شده. دارن یه چیزی رو جشن میگیرن توش
@Mavwreck Better than 2012 London logo!
@mdarrab
الحقيقة إبداع
مدينة تستحق الزيارة
@mdarrab مٍْْـٍْْ♡̷̴̬̩̃̊ـٍْْنٍْْ العايدين قبل الزحمة ﭜـِْ♡̨̐ـِْٱ حبيب
@mdarrab احنا يالله نقراا عربي ما بالكك انجليزي
far too deep and meaningful.
at first glance I saw a penis…
@soulpainter I LOVE how design embraces the city.
@captivated624 yeah, I didn’t get that until I saw the story.
@garymoneysmith Gold, as usual from your desk.
@RichardExcell wow this is good
@IFAClaireWalsh http://t.co/N2ZxkdEr
@tinkweb @rio2016 la vidéo est vraiment le fun; les designers sont passionnés et ça paraît sur le logo !
@MarkNarusson Use a marker to create ideas, and a mouse to craft them. Like it Mark.
@Visualiser1 I agree. There will always be a place for colouring in pens.
@MarkNarusson don’t diss the markers …er Mark. Without them, the West Bromwich Building Society branding would have been alot harder!
@Visualiser1 /// Agreed and respect.
@jvdw have you seen this one… http://t.co/e6QLPTCJ … another example of starting with 3D to get to 2D
@rtaylor Yeah, I’ve seen that one. Very nice!
@RaviGopar Nice, thanks for sharing!!
@BlumangoCreativ can’t help seeing a baby’s dummy…still, it is pretty cool in a UN sponsored way.
@imthurston that’s cos you’re in baby mode! Hows things?
@maximegarbarini joli le butt-plug
@maxdonzel rohhh tout de suite !
@Marketing__Cat Hey – I Like it RIO = embrace – nice!
@tanyawildwood I really like that it’s a simple design, but has so much meaning :-)
@robineaster http://t.co/g4HGpYVk
MUCH better than the london logo. MUCH BETTER!!!
The making of the 2016 Rio Olympic #logo: http://t.co/1LzuibVh via @terrinakamura
XOX RT @crunchseo @Kasprowski_ch : RT @terrinakamura: The making of the 2016 Rio Olympic #logo: http://t.co/65TEnv1P
I love the work. it’s beautiful concept and design!!!
xox RT @RainerGS: RT @crunchseo: The making of the 2016 Rio Olympic #logo: http://t.co/65TEnv1P via @terrinakamura
thx RT @torque10 @arkarthick : The making of the 2016 Rio Olympic #logo | http://t.co/65TEnv1P RT @terrinakamura
RT @BrandInkGroup: Making of the 2016 Rio Olympic #logo: http://t.co/65TEnv1P via @terrinakamura. – thought process behind the #design.
Very elegant – nothing like the 2012 one. Nice design.
Very elegant not like say the 2012 one. Good job
@Babs292 I like it… I prefer it to the London one
@vissenl much nicer! So fluid and…human I guess :-)
@Babs292 agreeded
@vissenl http://t.co/CPCJj0fj
This is what they say about every Olympic logo. In fact, many logos have deep rationalizations but the bottom line is, does it effectively communicate… Can the audience understand all this without having to watch a video or read a manual? Perhaps… but to me this mark feels too contrived and borders on looking amateurish. Still, I do respect the work that’s been put into this… and why not, it’s the Olympics!
regarding the previous comment…I think its nice that they have a justification of what the logo means, so many worldwide known logos cant even do this. Even without the video explanation, I could understand what it signified, its bot difficult with the three human forms holding hands, supporting each other, the movement and the surprise of realizing it says ‘RIO’…wonderful, just wonderful!
regarding the previous comment…I think its nice that they have a justification of what the logo means, so many worldwide known logos cant even do this. Even without the video explanation, I could understand what it signified, its bot difficult with the three human forms holding hands, supporting each other, the movement and the surprise of realizing it says ‘RIO’…wonderful, just wonderful!
regarding the previous comment…I think its nice that they have a justification of what the logo means, so many worldwide known logos cant even do this. Even without the video explanation, I could understand what it signified, its not difficult with the three human forms holding hands, supporting each other, the movement and the surprise of realizing it says ‘RIO’…wonderful, just wonderful! Amateurish, is a personal opinion, I for example find the Nike logo amateurish, and it was….A work experience trainee actually designed it.
@TiaGallacher Having justification is one thing, result is another. Did you know that the Toyota logo contains the letters T-O-Y-O-T-A, and yet, most consumers don’t know this and even if they did, does it matter? So, is the Rio logo “wonderful” because it spells Rio? or do you judge it based on how well it serves it’s purpose? Grab 10 people off the street and ask them if they can read R-I-O and I’m willing to bet they can’t.
Isn’t “wonderful” an opinion as well… and isn’t this the purpose of blogs… to share viewpoints? I don’t disagree with your thoughts about Nike. The true strength of a mark is how it gets used. Despite the sales pitch, branding is something that happens over time and a flashy logo can’t do it all. As such, the Rio mark is just the tip of the iceberg. I don’t like it but I look forward seeing it all rolls out.
@BouwmeesterB En wat een vet mooi logo!