The Making of the Rio 2016 Olympic Logo is as enlightening look at the immense level of thought, preperation, depth, passion, research that went into the development of the Rio 2016 logo.
On first glance you might just see 3 people holding hands, but it’s not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
» Via: http://www.brandingidentitydesign.com
» Source: Making of Rio 2016 from Tátil Design de Ideias on Vimeo.