On first glance you might just see 3 people holding hands, but it's not until you actually allow yourself to understand the culture, history, geography of Rio that makes turns the logo into something far more meaningful and relevant.
I liked the logo before seeing this video, but now have a far deeper appreciation for what it all means and represents. The video also references the typography of the logo which was designed by Fabio Lopez and subsequently further developed & expanded upon by Dalton Maag, an extraordinarily beautiful piece of type design.
Forging Logomarks & Brand Identities of Distinction since 1996.
Logo & Brand Identity
Logo logo design Olmpics rio 2016 type typography
The Art of Logo Design Video by Off Book from PBS
Me on: Apple and iOS—Samsung and Android
Home » Logo and Graphic Design Blog » Logo & Brand Identity » The Making of the Rio 2016 Olympic Logo