Identity guidelines for Apple & Eve
View a larger size over at my Flickr account.
Read more on the development of this logo design - Logo Process – Apple & Eve [nude] Identity Development
This is a single page A4 identity guide for the Apple & Eve logo. It's purpose is to provide basic guidelines for the correct usage of the logo. As some projects are only providing logo designs, opposed to more complex brand identities, the amount of information needed is minimal. It's not meant to confuse or overwhelm the client, hence it being a handy A4 PDF file.
I have made a version of this template available for download at end of post.
This guide covers the general construction of the logo, dimensions and proportions. Also includes the additional logo styles such as social media profile images and website favicon. Information on the fonts used as well as a few handy 'don't do this with your logo' examples at the foot of the guide. In this case a colour specification section helps the client select the best combination of colours.
This is a neat way to also show the client, at a glance, the level of detail that goes into a logo, the spacing, the alignment, proportions etc. On initial glance, the logo may look simple with a word here and logomark there, there is fine level of detail to ensure the logo looks and feels right.
It has been a challenge to try to fit all the information I wanted onto one page, without over crowding, whilst maintaining a clean layout design. It is a practical guide opposed to a shiny piece of museum art in it's own right.
The client will get
The file will be saved as a PDF file and also a layered InDesign file. All elements except the various logo styles will be locked. This means the client can use this to pick up the various logos for their own use without having individual logo files floating around, should help to keep everything neat and tidy.
Therefore, my aim is to provide each client with this 'Dummies Guide to logo usage' PDF guide. The majority of clients will get this A4 guide without question, this includes logo designs with a budget of more than £600. If the project or client requires a higher level of detail in the guide, they can pay extra for a more detailed book.
Download the Identity Guide Template
I have created a cut down version of these guide lines for you to download and use in your own logo projects.
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