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Ray-Ban Logo and Brand Guidelines


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Ray-Ban Logo and Brand Guidelines

These Ray-Ban Logo and Brand Guidelines came to light whilst searching for new brand logos to index into my little side-project, Brand Legends.

My initial task, as with every other selection of famous logos, was to first establish who designed said logo.

In the case of the Ray-Ban logo, that task has so far proven impossible. The closest I got was to receive a Tweet from Julie who had found these Brand Guidelines, so this is something at least.

This is always a shame when such a famous, and well established brand logo, cannot be attributed to the designer/designers responsible.

 

Ray-Ban Guidelines

I did reach out to Ray-Ban, on Twitter (below), to ask them if they had ‘any’ information at all regarding the logo, but so far no reply.

It would be wonderful to finally discover who was responsible for the Ray-Ban logo, but I do have a feeling this will not be the case.

In the meantime we’ll just have to make do with these Ray-Ban Brand Guidelines.

Ray-Ban Logo and Brand Guidelines

 

 

Ray-Ban Guidelines

Ray-Ban Guidelines

Ray-Ban Guidelines

Graphics Manual

 Graphics Manual

 Graphics Manual

 Brand Guidelines

 Brand Guidelines

 Guidelines

 

 

Ray-Ban is an American brand of sunglasses and eyeglasses created in 1936 by the American company Bausch & Lomb. The brand is known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US $640 million.[1]