Blog Archives


This vintage 1970's McDonaldland Brand Specification Manual, or style guide, has nothing to do with logos, but all to do with creating and presenting consistency. The manual was presented to licensees to help create McDonaldland-licensed items.

This is a winning find with all credit goes Jason Liebig for scanning in the brand manual, and displaying in his McDonald's Flickr set. I found this via Retronaut.

To see all images at full-size, then either visit Retronaut all Jason's McDonald's Flickr set.








 Previous Post:   Adobe Brand Identity Book and Guidelines
 Next Post:   Book Overview: Brand Identity Essentials by Rockport





Posted By: The Logo Smith: Freelance Logo & Brand Identity Designer.

    


 Categories: Design Inspiration,  Flickr,  Identity Guidelines,  Vintage

 Tags:

  More Posts by Category





Similar Posts:

Vintage Carl Zeiss Jenna Logo Specification Sheet View high resolution version of the Carl Zeiss Jenna Logo Specification Sheet on Flickr. After spending some time recreating the Vintage VW Logo Specification sheet I got all hot and horny for these classic logo specifications, but finding more has proved to be fruitless until now. After glanci...
Sony Vaio Brand Identity Book & Guidelines The Sony Vaio Brand Identity Book & Guidelines has actually disappointed me a great deal. Before I downloaded the PDF I had envisaged a visual delight of branding do's and don't, but instead it feels really rather dull, uninspiring, awkward and poorly designed.I totally get that designin...
The Benefits Of Starting Logo & Brand Side Projects Work can get so intense that one benefits from side projects or hobbies as burn-out can hit you quicker than you can say burn-out.I am eminently qualified to say this as some of you know I had a breakdown five or so years ago, and I am also eminently qualified in the managing of my work and pers...
New York City Transit Authority Graphics Standard Manual 1970 Continuing the series of Flickr sets, came across this wonderful link on LogoLounge. A drool worthy collection of photos from the 'New York City Transit Authority Graphics Standard Manual 1970' designed by Massimo Vignelli. Certainly not the first to display this Flickr set, being last to the pa...




Hire The Logo Smith - Freelance Logo Designer

Where Can I Hire a Logo Designer?




More Logo & Graphic Design Posts - Main Blog Index




This free font: Apple-Sans-Adjectives is certainly quite fun, and intriguing, but not so sure on the practical side of things

Apple-Sans-Adjectives was designed [email protected] & @Rich_Cahill, and they have kindly made this font available as a freed