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ImJustCreative is a freelance logo & brand identity blog & portfolio. Articles on logomark design, freelancing and typography. Graham has 25 years experience in: logo and graphic design, typography, commercial print & reprographics.



No. I Don’t Design Logos – Typographic Poster for Free Download

No I Don't Design Logos

No. I Don’t Design Logos Typographic Poster

A new typographic based poster design, free for you to download. This quote came about whilst I was playing on Twitter in response to something someone said. “No. I don’t design logos. I pull them out of my ass.”

Some people have shown offense and even disgust at this poster. For one, I can’t see it, but each to their own. I purposefully made this poster puerile, silly, immature and contradictory of meaning.

Call it toilet humour.

It’s the joy of living, being able to say what one want’s to say, and also, to enjoy moments of silly banter. I have purposefully taken the mickey out of myself in this poster, and I’m happy to do so.

So before you leave a depressing comment, stop and think, is it really that offensive and objectionable? Or are you just a misery guts? :)

Download on Flickr

You can download the A3 JPEG version of this poster direct via Flickr, so you can throw darts at it or wipe you’re bottom with it.

Download Adobe CS Vector File

Or you can download the original Adobe Illustrator CS vector file, with text converted to outline. I have saved as the lowest version of Adobe CS, so whatever version of CS you use, this should work.

If you do edit this poster, please just leave my logo in the footer as the original credit, thank you.

Fonts

The poster was set entirely in Helvetica Neue of various weights


Article Posted On: September 17, 2009 at 11.25 am
Written By
In Categories: Design, Logo design, Posters, Typography

A FEW OPTIONAL EXTRAS
If you enjoyed this post or website in general, then please consider signing up to the free ImJustCreative Newsletter (the bright orange icon). You can also find me on Twitter, Redux, FriendFeed and FaceBook daily, dispensing the latest in design, logo and typography news. If your choice of blog platforms include Tumblr or Posterous, then you can also follow my breadcrumb trails there. And the neat looking 'lightning bolt' icon is for my CargoCollective portfolio and the pink heart is for FFFFound.

69 Comments

  1. Remco says:

    If you lookup sarcasme, You’ll find that it’s hardly sarcastic at all.

    You’ve succeeded at being unimaginative and rude though.

  2. furben says:

    How about SDNWOTN. Look that up.

    • Graham Smith says:

      I’m seriously at a loss how people get so upset and worked up about something that is purposefully intended to be juvenile, silly and stupid.

      Even if sarcasm doesn’t work on the net, the mere fact that I highlight ’sarcasm’ should give you an inkling to it’s purpose.

      So many serious people…

  3. Paul Davis says:

    I don’t even design logos, but I still want to print this out for my office wall, to go along side the green “Thank Fuck For Helvetica”.

    Nice work G.

  4. Amanda Zoss says:

    I too laughed out loud when I saw this poster Graham! I loved it! I am going to hang this in my office right now :)

  5. Daljeet says:

    Why are people so serious about this? Its only a joke, hence the sarcasm. Nice poster though none the less, inspired me to make something like this :)

  6. Hah hilarious ! Can you make one for Photography next ? Chin up mate.

  7. Jason says:

    No I don’t use apostrophes.

  8. I agree with the latter here…. I laughed out loud when I saw this. The first few to comment need to lighten up.

    Too many times clients expect a logo in a day or less and every time that happens THIS is exactly what I think.

    I’ve saved the vector file and will have it printed, framed and hung in my office. Maybe this will help clients understand that we do in fact go through a process instead of pulling designs out of our asses.

    Brilliant!

  9. Ryan says:

    Graham,

    I think it’s quite funny, but that is irrelevant. It succeeded in doing what graphic design is supposed to do, evoke emotion and response.

  10. Jeremy says:

    Thank goodness you put the disclaimer/footnote in on this one or I would have been seriously offended as well. (sarcasm, just in case it doesn’t translate to the internets). Great work Graham, I personally think it’s a beautiful and humorous poster. I also think Ryan has a good point.

  11. John Fernandez says:

    If you want to capture someone’s attention… be diffferent. It obviously got people’s attention to the point where they feel compelled to comment. Why? Mainly, because it was different. The very idea of capturing someone’s attention by doing the opposite of logic will catch you off guard. I think it’s one great example of attention grabbing marketing.

    • Graham Smith says:

      I think you are quite right, you are never going to please everyone all the time anyway. And sometimes it just needs something more ‘in your face’ to get peoples attention, be it bad or good. Which this poster seems to have done, so overall, Im happy.

  12. Justin Jones says:

    Wow. Do you have an ounce of maturity in you?

    Me neither. Loved it :)

    Lighten the fuck up people.. We’re designer, not lawyers.

  13. Sneh Roy says:

    LOL this is BRILLIANT Graham and might I add, not so far away from the truth too!

    If those offended think they only design and never really pull anything out of their a****, then well they are kidding themselves :D

    I can’t wait for Part II :)

  14. To those offended by this – how on Earth do you get by in life? If this poster offends you so easily how do manage day-to-day things such as watching TV, reading magazines, watching hotel porn, etc, without having to resist the urge to jump off the nearest tall building?!

    Seriously, lighten-up!

    The poster IS funny and (to you who commented 1st) it IS sarcastic – you just didn’t get it!

    I honestly cannot see how this is offensive and I’m damn sure no animals where harmed in the making of this poster (not even Graham’s magical logo producing donkey).

    Like the majority commenting here, I would like to thank Graham for lightening up our day a little and giving us something to hang up on our wall!

    Cheers Graham!

    • Graham Smith says:

      Hey, really appreciate the words here. Funny when the first two comments were so ‘horrified’ wondered if I had just overstepped the mark, but couldn’t frankly work out why.

      But there you do, people are funny…

  15. You can’t use the word ‘Ass’ on the internet! Mainly because, as you are British, you spelt it wrong. It’s Arse ;) Nice job. People need to grow a sense of humour.

  16. Gerasimos says:

    Nice poster Graham. I am thinking of printing it with the comments in this post, just to be reminded from time to time that idiots who get offended from stuff like this do exist and they are about to take over the world (if they haven’t already).

    I mean, OMG people! get out more!

  17. kroocrew says:

    fantastic poster and gets the creators feelings across. Excellent.

    The aspect that confuses me is your reaction to others criticising your work.

    Yes they have lost the overall sense of the self derogatory but they still have their own thoughts to portray. Whatever their criticism it’s still a thought.

    • Graham Smith says:

      Well, my reaction to criticism is as you say, a thought, my own thought to how others portray the work I have done.

      I am well used to criticism, just the nature of the beast, most logo designs I submit initially will be criticised.

      I knew full well some people would find it ‘objectionable’, but to express my confusion is to seek out ‘why’ they do.

      Just like you leave a reply to nice words, so one leaves a reply or comment to the opposite.

      :)

  18. nan says:

    Fab. Just fab.

  19. Tony says:

    I didn’t read all the comments so this might be an idea already posted here: Perhaps you should invite ppl to send you a small jpg of their re-work / edit of this poster and you’ll have a great gallery. That is if you are up to some negative feed back, (which I see you have been handling ok)
    for me – I think it’s great , non creatives have no idea how hard this work can be.

  20. Pam (dieverdog) says:

    I found it to be funny, too. Though I’d hesitate to put it up in my office. Sometimes the truth hits a nerve, especially when put bluntly. I personally love sarcastic humor and word play. The British seem to have mastered it more so than Americans.

  21. valerio vaz says:

    i’m still laughing my fat ass off!! It captured my attention right from the start. This is what graphic design should do. Great Job!

  22. Matt Crest says:

    Fun stuff. If you could change that to an apostrophe instead of foot mark (don’t), I’d print it.

    Otherwise that’d just bother me hanging on my wall :)

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  25. Fawn says:

    Freaking hilarious. Putting it in my office. Thank you, Graham!

  26. mgrafx says:

    I could not agree more with this. As a print production color specialist, my clients are always asking me to design logos. Although not my forte, I do manage to pull them out of somewhere…

  27. sozadesigns says:

    Love it.
    The only thing is, the apostrophe is NOT an apostrophe. Therefore, I’m sure I can take them serious. You should know the difference between feet mark and apostrophe.
    See here: http://sozadesigns.wordpress.com/2009/04/01/apostrophe-or-inch-mark/

  28. [...] No. I Don’t Design Logos – Typographic Poster for Free Download [...]

  29. estudio web says:

    Muy buen blog de diseño! great blog! thanks from Argentina.

  30. I love that poster, and the rest of your work, too.
    Let the puristics of political correction dramatize all they want on things that are supposed to be humorous, and ignoring things that would really deserve criticism.

  31. babumon says:

    thats *******cool

  32. Marnie B says:

    Someone else said it perfectly already – we’re designers, not lawyers. Eh, if I couldn’t screw around like this, I don’t think I’d enjoy my job half as much.

    Came here from your “Yes. I design logos.” post. Can’t say I was expecting what I saw, but I wasn’t offended.

    Love it. You’re tops, Graham. :)

  33. Marnie B says:

    PS. Just thought I’d let you know that a lot of the text wasn’t converted to outlines in the AI. I know, I know – I don’t have Helvetica Neue on this PC. :(

  34. Josh says:

    Not ‘offensive’ or anything like that. I didn’t think it was particularly hilarious but hey-ho. More than anything, I’m mildly surprised that you used a straight apostrophe rather than a curly ’smart’ one.

  35. That’s a cool slogan right there! I’m sure that poster can instantly catch people’s attention. Nice work!

  36. naveed says:

    ahahah there is nothing offensive abouyt this…lol i think more of such posters shall be made :D creative poeple are funny too and sometime its not like they are some serious headed blunt shits :D lol now that might be offensive :D

    cheers keep it up and coming

  37. Gav says:

    This is just excellent – I loved it, matches my sense of humor exactly!

  38. LOLX! Pull them out of my ass!

    haha my cup of tea!

  39. Heh, funny stuff. Got anything else?

  40. dush says:

    great job. no one thinks how much work we pull on this stuff they just ditch like it were trash. way to go pal!

  41. Logolitic says:

    :) I`m a designer too, and I really need to say that I liked your sarcasm in this poster. You`re totally right.

  42. Adrian Paul says:

    Hilarious. I write corporate policy for a living, and think I’ll use this as inspiration. People always think you can draft shit on the fly, when some actual THOUGHT is required.

  43. m a r c o says:

    Dude I love it! The funny thing is, that’s EXACTLY how I design my logos too!

    Keep up the good work (and the sense of humor). And for those that got offended please invest in a powerful enema…

  44. Monica says:

    That’s twice you’ve made me laugh today! Fucking awesome! I want to come up with something similar for when people ask me what something is when looking at my art.
    Or when someone asks, when pointing at a painting of fruit or a landscape, why I don’t paint like that. Because someone already fucking does!

    LOVE this poster!

  45. Some people need to spend less time at work an more time watching comedy!! As soon as I read this I had a little laugh, then I read the comments where people find it offensive and too serious… What’s that all about? we not aloud to have fun any more?

    • Graham Smith says:

      It’s made me realise how fickle some people are about things like this… can never assume anything. :)

      But that’s not stopping me, more silly sarcasm and wise cracks to come.

  46. @ graham sense of humour failure is common its almost illegal to smile [especially on a early london tube]
    I like the poster its good – and made me smile

  47. sky tao says:

    to assume is to make an ASS out of U and ME

    you have my total & utmost respect, admiration and full support

    what i get from your poster is what im experiencing myself which is:

    being recognized and sought after to do design work but not valued for it

    your poster is a great tongue-in-cheek expression to represent the frustration and lack of appreciation by disingenuous folk of the world

    oh and id love to discuss a few things with you :) if you wouldnt mind emailing me! thank you!

  48. Shannon says:

    I love the poster. Can’t wait to get it printed. I am going to have it framed.

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