you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.
This poster has been updated http://imjustcreative.com/no-i-dont-design-logos-ass-poster-updated
No. I Don’t Design Logos Typographic Poster
A new poster design, free for you to download. This quote came about whilst I was playing on Twitter in response to something someone said. “No. I don’t design logos. I pull them out of my ass.”
Some people have shown offense and even disgust at this poster. For one, I can’t see it, but each to their own. I purposefully made this poster puerile, silly, immature and contradictory.
I also know I used the incorrect apostrophe.
Call it toilet humour.
It’s the joy of living, being able to say what one want’s to say, and also, to enjoy moments of silly banter. I have purposefully taken the mickey out of myself in this poster, and I’m happy to do so.
So before you leave a depressing comment, stop and think, is it really that offensive and objectionable? Or are you just a misery guts? :)
Download on Flickr
You can download the A3 JPEG version of this poster direct via Flickr, so you can throw darts at it or wipe you’re bottom with it.
Download Adobe CS Vector File
Or you can download the original Adobe Illustrator CS vector file, with text converted to outline. I have saved as the lowest version of Adobe CS, so whatever version of CS you use, this should work.
If you do edit this poster, please just leave my logo in the footer as the original credit, thank you.
Fonts
The poster was set entirely in Helvetica Neue of various weights
Tagged: download, Flickr, helvetica, logo design, Posters, typographic
If you lookup sarcasme, You’ll find that it’s hardly sarcastic at all.
You’ve succeeded at being unimaginative and rude though.
Tasteless joke tho. Not everything considered as a joke, has to be good or funny. Nor should one wordlessly appreaciate it without questioning.
Are you the same person that tells the logo designer that it’s not that hard?
Well, it’s not hard is it? ;0)
I greatly disagree with you, this is obviously a hilarious statement. At least in my opinion. Its definately art, which when good, will provoke questions. so dont insult it, question it.
If you lookup sarcasme, You’ll find that it’s hardly sarcastic at all.
You’ve succeeded at being unimaginative and rude though.
Tasteless joke tho. Not everything considered as a joke, has to be good or funny. Nor should one wordlessly appreaciate it without questioning.
Are you the same person that tells the logo designer that it’s not that hard?
Well, it’s not hard is it? ;0)
I greatly disagree with you, this is obviously a hilarious statement. At least in my opinion. Its definately art, which when good, will provoke questions. so dont insult it, question it.
How about SDNWOTN. Look that up.
I’m seriously at a loss how people get so upset and worked up about something that is purposefully intended to be juvenile, silly and stupid.
Even if sarcasm doesn’t work on the net, the mere fact that I highlight ‘sarcasm’ should give you an inkling to it’s purpose.
So many serious people…
How about SDNWOTN. Look that up.
I’m seriously at a loss how people get so upset and worked up about something that is purposefully intended to be juvenile, silly and stupid.
Even if sarcasm doesn’t work on the net, the mere fact that I highlight ‘sarcasm’ should give you an inkling to it’s purpose.
So many serious people…
I don’t even design logos, but I still want to print this out for my office wall, to go along side the green “Thank Fuck For Helvetica”.
Nice work G.
I don’t even design logos, but I still want to print this out for my office wall, to go along side the green “Thank Fuck For Helvetica”.
Nice work G.
I too laughed out loud when I saw this poster Graham! I loved it! I am going to hang this in my office right now :)
There is a part 2 also… not sure the world is ready for that though. :)
I too laughed out loud when I saw this poster Graham! I loved it! I am going to hang this in my office right now :)
There is a part 2 also… not sure the world is ready for that though. :)
Why are people so serious about this? Its only a joke, hence the sarcasm. Nice poster though none the less, inspired me to make something like this :)
Why are people so serious about this? Its only a joke, hence the sarcasm. Nice poster though none the less, inspired me to make something like this :)
Hah hilarious ! Can you make one for Photography next ? Chin up mate.
Hah hilarious ! Can you make one for Photography next ? Chin up mate.
No I don’t use apostrophes.
I agree with the latter here…. I laughed out loud when I saw this. The first few to comment need to lighten up.
Too many times clients expect a logo in a day or less and every time that happens THIS is exactly what I think.
I’ve saved the vector file and will have it printed, framed and hung in my office. Maybe this will help clients understand that we do in fact go through a process instead of pulling designs out of our asses.
Brilliant!
I guess should give up trying to please everyone eh? :) Although in this case, that was certainly NOT on the agenda.
No I don’t use apostrophes.
I agree with the latter here…. I laughed out loud when I saw this. The first few to comment need to lighten up.
Too many times clients expect a logo in a day or less and every time that happens THIS is exactly what I think.
I’ve saved the vector file and will have it printed, framed and hung in my office. Maybe this will help clients understand that we do in fact go through a process instead of pulling designs out of our asses.
Brilliant!
I guess should give up trying to please everyone eh? :) Although in this case, that was certainly NOT on the agenda.
Graham,
I think it’s quite funny, but that is irrelevant. It succeeded in doing what graphic design is supposed to do, evoke emotion and response.
Appreciate the words… :)
Graham,
I think it’s quite funny, but that is irrelevant. It succeeded in doing what graphic design is supposed to do, evoke emotion and response.
Appreciate the words… :)
Thank goodness you put the disclaimer/footnote in on this one or I would have been seriously offended as well. (sarcasm, just in case it doesn’t translate to the internets). Great work Graham, I personally think it’s a beautiful and humorous poster. I also think Ryan has a good point.
Thank goodness you put the disclaimer/footnote in on this one or I would have been seriously offended as well. (sarcasm, just in case it doesn’t translate to the internets). Great work Graham, I personally think it’s a beautiful and humorous poster. I also think Ryan has a good point.
If you want to capture someone’s attention… be diffferent. It obviously got people’s attention to the point where they feel compelled to comment. Why? Mainly, because it was different. The very idea of capturing someone’s attention by doing the opposite of logic will catch you off guard. I think it’s one great example of attention grabbing marketing.
I think you are quite right, you are never going to please everyone all the time anyway. And sometimes it just needs something more ‘in your face’ to get peoples attention, be it bad or good. Which this poster seems to have done, so overall, Im happy.
If you want to capture someone’s attention… be diffferent. It obviously got people’s attention to the point where they feel compelled to comment. Why? Mainly, because it was different. The very idea of capturing someone’s attention by doing the opposite of logic will catch you off guard. I think it’s one great example of attention grabbing marketing.
I think you are quite right, you are never going to please everyone all the time anyway. And sometimes it just needs something more ‘in your face’ to get peoples attention, be it bad or good. Which this poster seems to have done, so overall, Im happy.
Wow. Do you have an ounce of maturity in you?
Me neither. Loved it :)
Lighten the fuck up people.. We’re designer, not lawyers.
Maturity is subjective. I think I do, but I am sure plenty of people think I don’t.
Wow. Do you have an ounce of maturity in you?
Me neither. Loved it :)
Lighten the fuck up people.. We’re designer, not lawyers.
Maturity is subjective. I think I do, but I am sure plenty of people think I don’t.
LOL this is BRILLIANT Graham and might I add, not so far away from the truth too!
If those offended think they only design and never really pull anything out of their a****, then well they are kidding themselves :D
I can’t wait for Part II :)
Happy you liked it, i’ll get working on the 2nd one soon.
LOL this is BRILLIANT Graham and might I add, not so far away from the truth too!
If those offended think they only design and never really pull anything out of their a****, then well they are kidding themselves :D
I can’t wait for Part II :)
Happy you liked it, i’ll get working on the 2nd one soon.
To those offended by this – how on Earth do you get by in life? If this poster offends you so easily how do manage day-to-day things such as watching TV, reading magazines, watching hotel porn, etc, without having to resist the urge to jump off the nearest tall building?!
Seriously, lighten-up!
The poster IS funny and (to you who commented 1st) it IS sarcastic – you just didn’t get it!
I honestly cannot see how this is offensive and I’m damn sure no animals where harmed in the making of this poster (not even Graham’s magical logo producing donkey).
Like the majority commenting here, I would like to thank Graham for lightening up our day a little and giving us something to hang up on our wall!
Cheers Graham!
Hey, really appreciate the words here. Funny when the first two comments were so ‘horrified’ wondered if I had just overstepped the mark, but couldn’t frankly work out why.
But there you do, people are funny…
To those offended by this – how on Earth do you get by in life? If this poster offends you so easily how do manage day-to-day things such as watching TV, reading magazines, watching hotel porn, etc, without having to resist the urge to jump off the nearest tall building?!
Seriously, lighten-up!
The poster IS funny and (to you who commented 1st) it IS sarcastic – you just didn’t get it!
I honestly cannot see how this is offensive and I’m damn sure no animals where harmed in the making of this poster (not even Graham’s magical logo producing donkey).
Like the majority commenting here, I would like to thank Graham for lightening up our day a little and giving us something to hang up on our wall!
Cheers Graham!
Hey, really appreciate the words here. Funny when the first two comments were so ‘horrified’ wondered if I had just overstepped the mark, but couldn’t frankly work out why.
But there you do, people are funny…
You can’t use the word ‘Ass’ on the internet! Mainly because, as you are British, you spelt it wrong. It’s Arse ;) Nice job. People need to grow a sense of humour.
I thought the use of ‘ass’ would be less objectionable to people, but still get the meaning across. Seems I was mistaken. LOL :)
You can’t use the word ‘Ass’ on the internet! Mainly because, as you are British, you spelt it wrong. It’s Arse ;) Nice job. People need to grow a sense of humour.
I thought the use of ‘ass’ would be less objectionable to people, but still get the meaning across. Seems I was mistaken. LOL :)
I love the poster.
I love the poster.
Nice poster Graham. I am thinking of printing it with the comments in this post, just to be reminded from time to time that idiots who get offended from stuff like this do exist and they are about to take over the world (if they haven’t already).
I mean, OMG people! get out more!
Nice poster Graham. I am thinking of printing it with the comments in this post, just to be reminded from time to time that idiots who get offended from stuff like this do exist and they are about to take over the world (if they haven’t already).
I mean, OMG people! get out more!
fantastic poster and gets the creators feelings across. Excellent.
The aspect that confuses me is your reaction to others criticising your work.
Yes they have lost the overall sense of the self derogatory but they still have their own thoughts to portray. Whatever their criticism it’s still a thought.
Well, my reaction to criticism is as you say, a thought, my own thought to how others portray the work I have done.
I am well used to criticism, just the nature of the beast, most logo designs I submit initially will be criticised.
I knew full well some people would find it ‘objectionable’, but to express my confusion is to seek out ‘why’ they do.
Just like you leave a reply to nice words, so one leaves a reply or comment to the opposite.
:)
fantastic poster and gets the creators feelings across. Excellent.
The aspect that confuses me is your reaction to others criticising your work.
Yes they have lost the overall sense of the self derogatory but they still have their own thoughts to portray. Whatever their criticism it’s still a thought.
Well, my reaction to criticism is as you say, a thought, my own thought to how others portray the work I have done.
I am well used to criticism, just the nature of the beast, most logo designs I submit initially will be criticised.
I knew full well some people would find it ‘objectionable’, but to express my confusion is to seek out ‘why’ they do.
Just like you leave a reply to nice words, so one leaves a reply or comment to the opposite.
:)
Fab. Just fab.
Fab. Just fab.
I didn’t read all the comments so this might be an idea already posted here: Perhaps you should invite ppl to send you a small jpg of their re-work / edit of this poster and you’ll have a great gallery. That is if you are up to some negative feed back, (which I see you have been handling ok)
for me – I think it’s great , non creatives have no idea how hard this work can be.
I didn’t read all the comments so this might be an idea already posted here: Perhaps you should invite ppl to send you a small jpg of their re-work / edit of this poster and you’ll have a great gallery. That is if you are up to some negative feed back, (which I see you have been handling ok)
for me – I think it’s great , non creatives have no idea how hard this work can be.
I found it to be funny, too. Though I’d hesitate to put it up in my office. Sometimes the truth hits a nerve, especially when put bluntly. I personally love sarcastic humor and word play. The British seem to have mastered it more so than Americans.
I found it to be funny, too. Though I’d hesitate to put it up in my office. Sometimes the truth hits a nerve, especially when put bluntly. I personally love sarcastic humor and word play. The British seem to have mastered it more so than Americans.
i’m still laughing my fat ass off!! It captured my attention right from the start. This is what graphic design should do. Great Job!
i’m still laughing my fat ass off!! It captured my attention right from the start. This is what graphic design should do. Great Job!
Fun stuff. If you could change that to an apostrophe instead of foot mark (don’t), I’d print it.
Otherwise that’d just bother me hanging on my wall :)
HA HA!!! That’s my issue!
Fun stuff. If you could change that to an apostrophe instead of foot mark (don’t), I’d print it.
Otherwise that’d just bother me hanging on my wall :)
HA HA!!! That’s my issue!
Freaking hilarious. Putting it in my office. Thank you, Graham!
Freaking hilarious. Putting it in my office. Thank you, Graham!
I could not agree more with this. As a print production color specialist, my clients are always asking me to design logos. Although not my forte, I do manage to pull them out of somewhere…
I could not agree more with this. As a print production color specialist, my clients are always asking me to design logos. Although not my forte, I do manage to pull them out of somewhere…
Love it.
The only thing is, the apostrophe is NOT an apostrophe. Therefore, I’m sure I can take them serious. You should know the difference between feet mark and apostrophe.
See here: http://sozadesigns.wordpress.com/2009/04/01/apostrophe-or-inch-mark/
I meant, “I’m NOT sure I can take them…”
It’s an apostrophe, just not Helvetica. It’s been pointed out and frankly, I can’t be arsed to change it. :)
Love it.
The only thing is, the apostrophe is NOT an apostrophe. Therefore, I’m sure I can take them serious. You should know the difference between feet mark and apostrophe.
See here: http://sozadesigns.wordpress.com/2009/04/01/apostrophe-or-inch-mark/
I meant, “I’m NOT sure I can take them…”
It’s an apostrophe, just not Helvetica. It’s been pointed out and frankly, I can’t be arsed to change it. :)
Muy buen blog de diseño! great blog! thanks from Argentina.
Muy buen blog de diseño! great blog! thanks from Argentina.
I love that poster, and the rest of your work, too.
Let the puristics of political correction dramatize all they want on things that are supposed to be humorous, and ignoring things that would really deserve criticism.
I love that poster, and the rest of your work, too.
Let the puristics of political correction dramatize all they want on things that are supposed to be humorous, and ignoring things that would really deserve criticism.
Good Creativity! :)
Good Creativity! :)
thats *******cool
thats *******cool
Someone else said it perfectly already – we’re designers, not lawyers. Eh, if I couldn’t screw around like this, I don’t think I’d enjoy my job half as much.
Came here from your “Yes. I design logos.” post. Can’t say I was expecting what I saw, but I wasn’t offended.
Love it. You’re tops, Graham. :)
Someone else said it perfectly already – we’re designers, not lawyers. Eh, if I couldn’t screw around like this, I don’t think I’d enjoy my job half as much.
Came here from your “Yes. I design logos.” post. Can’t say I was expecting what I saw, but I wasn’t offended.
Love it. You’re tops, Graham. :)
PS. Just thought I’d let you know that a lot of the text wasn’t converted to outlines in the AI. I know, I know – I don’t have Helvetica Neue on this PC. :(
I’ll email you a fully converted version if you want.
PS. Just thought I’d let you know that a lot of the text wasn’t converted to outlines in the AI. I know, I know – I don’t have Helvetica Neue on this PC. :(
I’ll email you a fully converted version if you want.
Not ‘offensive’ or anything like that. I didn’t think it was particularly hilarious but hey-ho. More than anything, I’m mildly surprised that you used a straight apostrophe rather than a curly ‘smart’ one.
Not ‘offensive’ or anything like that. I didn’t think it was particularly hilarious but hey-ho. More than anything, I’m mildly surprised that you used a straight apostrophe rather than a curly ‘smart’ one.
That’s a cool slogan right there! I’m sure that poster can instantly catch people’s attention. Nice work!
That’s a cool slogan right there! I’m sure that poster can instantly catch people’s attention. Nice work!
ahahah there is nothing offensive abouyt this…lol i think more of such posters shall be made :D creative poeple are funny too and sometime its not like they are some serious headed blunt shits :D lol now that might be offensive :D
cheers keep it up and coming
ahahah there is nothing offensive abouyt this…lol i think more of such posters shall be made :D creative poeple are funny too and sometime its not like they are some serious headed blunt shits :D lol now that might be offensive :D
cheers keep it up and coming
This is just excellent – I loved it, matches my sense of humor exactly!
This is just excellent – I loved it, matches my sense of humor exactly!
LOLX! Pull them out of my ass!
haha my cup of tea!
LOLX! Pull them out of my ass!
haha my cup of tea!
Heh, funny stuff. Got anything else?
Heh, funny stuff. Got anything else?
great job. no one thinks how much work we pull on this stuff they just ditch like it were trash. way to go pal!
:) I`m a designer too, and I really need to say that I liked your sarcasm in this poster. You`re totally right.
:) I`m a designer too, and I really need to say that I liked your sarcasm in this poster. You`re totally right.
Hilarious. I write corporate policy for a living, and think I’ll use this as inspiration. People always think you can draft shit on the fly, when some actual THOUGHT is required.
Hilarious. I write corporate policy for a living, and think I’ll use this as inspiration. People always think you can draft shit on the fly, when some actual THOUGHT is required.
Dude I love it! The funny thing is, that’s EXACTLY how I design my logos too!
Keep up the good work (and the sense of humor). And for those that got offended please invest in a powerful enema…
Dude I love it! The funny thing is, that’s EXACTLY how I design my logos too!
Keep up the good work (and the sense of humor). And for those that got offended please invest in a powerful enema…
That’s twice you’ve made me laugh today! Fucking awesome! I want to come up with something similar for when people ask me what something is when looking at my art.
Or when someone asks, when pointing at a painting of fruit or a landscape, why I don’t paint like that. Because someone already fucking does!
LOVE this poster!
That’s twice you’ve made me laugh today! Fucking awesome! I want to come up with something similar for when people ask me what something is when looking at my art.
Or when someone asks, when pointing at a painting of fruit or a landscape, why I don’t paint like that. Because someone already fucking does!
LOVE this poster!
Some people need to spend less time at work an more time watching comedy!! As soon as I read this I had a little laugh, then I read the comments where people find it offensive and too serious… What’s that all about? we not aloud to have fun any more?
It’s made me realise how fickle some people are about things like this… can never assume anything. :)
But that’s not stopping me, more silly sarcasm and wise cracks to come.
Some people need to spend less time at work an more time watching comedy!! As soon as I read this I had a little laugh, then I read the comments where people find it offensive and too serious… What’s that all about? we not aloud to have fun any more?
It’s made me realise how fickle some people are about things like this… can never assume anything. :)
But that’s not stopping me, more silly sarcasm and wise cracks to come.
@ graham sense of humour failure is common its almost illegal to smile [especially on a early london tube]
I like the poster its good – and made me smile
@ graham sense of humour failure is common its almost illegal to smile [especially on a early london tube]
I like the poster its good – and made me smile
to assume is to make an ASS out of U and ME
you have my total & utmost respect, admiration and full support
what i get from your poster is what im experiencing myself which is:
being recognized and sought after to do design work but not valued for it
your poster is a great tongue-in-cheek expression to represent the frustration and lack of appreciation by disingenuous folk of the world
oh and id love to discuss a few things with you :) if you wouldnt mind emailing me! thank you!
to assume is to make an ASS out of U and ME
you have my total & utmost respect, admiration and full support
what i get from your poster is what im experiencing myself which is:
being recognized and sought after to do design work but not valued for it
your poster is a great tongue-in-cheek expression to represent the frustration and lack of appreciation by disingenuous folk of the world
oh and id love to discuss a few things with you :) if you wouldnt mind emailing me! thank you!
I love the poster. Can’t wait to get it printed. I am going to have it framed.
I love the poster. Can’t wait to get it printed. I am going to have it framed.
Let me reply with some sarcasm as well :) at least you told the trouth with this poster – as they say – there is a grain of truth in every joke :) haha
Awesome work. Still laughing my guts out.
Still can’t believe the criticisms…the lives of some people must be so damn boring.
Awesome work. Still laughing my guts out.
Still can’t believe the criticisms…the lives of some people must be so damn boring.
I bought the T-shirt (although I am still waiting on it )
I just loved this and intend to share it with my Type/Production classes in the fall. :)
Graham,
This poster has been ripped off here:
http://www.jmattkianka.com/design-folio.html
Thought you'd like to know.
Best Regards,
Zach
Bloody cheek. :) Just emailed him and outed him on Twitter. Thanks so much for the head's up.
This is so interested! Where can I find more like this?
As former corporate media director and working closely with advertising group, can well appreciate the heartfelt beautiful sentiment here!
Cheers, Pam, OR DESIGN glassworks