you've strategically hit upon the logo & icon portfolio and blog of UK logo designer Graham Smith — the original Logo Smith since '86.

Due to interest in the previous version of this poster I felt it was about time to refresh it a little–not to mention address the minor issue of the incorrect apostrophe.
I have filled out the design with larger text with emphasis on ass. I think the reference to ass was lost on some; it’s a nod to some peoples perception of what competement logo design involves as well as reaffirming that the buttocks are indeed a source for all your logo designs.
Added a mono version as well for all you purists.
Download vector file of all 3 Posters



I love this poster. (And sarcasm in general.) Unfortunately, I’ve learned that you cannot command an appreciation for the craft of logo design from those who don’t ‘get it’.
I literally burst out laughing when I saw this. Thankfully was not taking a sip of coffee. I love it! If you were to make prints out of this and sell it, I would certainly buy – mostly because this is totally amazing and that’s the only way I can think of to thank you, but also because I’m too lazy to get it printed myself : P
It’s like a special club and only those who are members understand. :)
It’s like a special club and only those who are members understand. :)
I am laughing SO hard at this! I want to hand one up in my work space!
Poor Donkey!
…could you make the helvetica logo bigger?
You know I was thinking it was a bit small. I’ll update it soon.
Awesome. I wish we could put these up at the studio.
Put it up under another poster then you can pretend.
Simply brilliant!
LOL! Im going to put one in my studio.
Can you do one more? I need it to pop.
Haha great posters, thanks for sharing them.