The Santa Brand Book AD 2013 Edition – Santa’s Brand Refreshed for 2013
Excellent. Just excellent. Simon Grover over at Quietroom sent me a note earlier. In that note was a message telling me they have been busy foraging around gathering updates for The Santa Brand Book, something they previously won accolades and hugs for given it’s importance to us all.
*Santa* is a Concept, not an idea. It’s an Emotion, not a felling. It’s both Yesterday and Today. And it’s Tomorrow as well.
We now have, thanks to Quietroom, a new and updated version of the Santa Brand for AD 2013 with 15 pages of: Santa trivia, identity guidelines, stats, graphs and venn diagrams.
It’s a compelling read, and I now have a much broader appreciation of the structure and personality of Santa’s brand.
This can only be a good thing as we roll ever closer to Christmas 2013.
Go and check The Santa Brand Book: The AD 2013 edition, over at: http://www.quietroom.co.uk/santa_brandbook
*Santa* winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness.”
About this PostWritten by: Graham Smith:
Date of PublicationFirst Published on: 2013/12/06 and Updated on: 2019/10/12
Post CategoriesFiled In Categories: Designer Spotlight, Logo Guidelines
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