The Santa Brand Book AD 2013 Edition – Santa’s Brand Refreshed for 2013


Santa-Brand-Book-Guidelines-2013-Version

Excellent. Just excellent. Simon Grover over at Quietroom sent me a note earlier. In that note was a message telling me they have been busy foraging around gathering updates for The Santa Brand Book, something they previously won accolades and hugs for given it’s importance to us all.

 

*Santa* is a Concept, not an idea. It’s an Emotion, not a felling. It’s both Yesterday and Today. And it’s Tomorrow as well.

Santa-Brand-Book-Guidelines-2013-Version

 

We now have, thanks to Quietroom, a new and updated version of the Santa Brand for AD 2013 with 15 pages of: Santa trivia, identity guidelines, stats, graphs and venn diagrams. It’s a compelling read, and I now have a much broader appreciation of the structure and personality of Santa’s brand. This can only be a good thing as we roll ever closer to Christmas 2013.

Go and check The Santa Brand Book: The AD 2013 edition, over at: http://www.quietroom.co.uk/santa_brandbook

*Santa* winds infinite Possibilities around finite Limitations to evoke the essence of invention and the Odour of Nostalgia. It has the complexity of Simpleness and the Simplicity of complexitiveness.”

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version-Page10

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version-Page12

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version

Santa-Brand-Book-Guidelines-2013-Version



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Written by: Graham Smith: The Logo Smith
1st Posted: 2013/12/06 & Post Updated: 2016/09/14
Filed In Categories: Brand Identity, Designer Spotlight, Logo Guidelines

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