Brand Identity, Logomark, Logotype

MoleseyCo Clothing

Project details

Brand Identity, Logomark, Logotype

Molesey Co Logo Designed by The Logo Smith

New logo, brand mascot and brand identity design for MoleseyCo Clothing Brand, a new outdoor clothing company based in the UK.


The Molesey mascot was drawn from scratch, and predominately based on my own black German Shepherd, Miss Charley (you can see loads photographs of my dogs over on Instagram ), as well as certain characteristics from the wild wolf and Alaskan Malamutes.


These included a more furrowed and chiseled brow and forehead, shorter snout and much more neck scruff than a German Shepherd.


It was also important to ensure that the main brand logo would ‘breakdown’ into smaller and less detailed versions: brand mascot, brand name, brand name & mascot and lower half brand logo, for ultimate versatility in marketing, packaging and general use of the logo and mascot.

MolseyInc-logo-designed-by-Graham-Smith-Small MoleseyCo logo design 3 by imjustcreative MoleseyCo logo design 2 by imjustcreative MoleseyCo Logo mascot designed by imjustcreative MoleseyCp Logotype designed by imjustcreative MoleseyCo Logo SHeet MoleseyCo Logo SHeet


MoleseyCo Clothing Brand Mascot Logo Evolution

I have written a small post: MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development, on how I got from the first top-left ‘sketch’, to the final design down on the bottom-right.

MoleseyCo Logo Mascot Evolution

Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.
Hire a Freelance Logo Designer in the UK

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief , or just Contact me.

The Logo Smith has Full Business Idemnity Insurance WithJack.




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