LaveryPennell

Lavery Pennell Logo Designed by Freelance Logo Designer The Logo Smith

Lavery Pennell Logo Designed by Freelance Logo Designer The Logo Smith Rev

 

Logo type design for London based corporate consultants, LaveryPennell.com Typeface based on NewJohnstonMedium with modifications to letters: l, a, e, y, p and n.

 

Some of the adjustments include: the alteration of the y to match the slant (indicated as orange lines below) of the forward slash used to separate the two surnames, which also now matches the slants on the l, a, and e. I also created a faux ligature with the 2 final l’s.

 

Laverypennell-Logo-Design-Deconstruction

 


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