Project details



Logo type design for London based corporate consultants, LaveryPennell.com

Typeface based on NewJohnstonMedium with modifications to letters: l, a, e, y, p and n. Some of the adjustments include: the alteration of the y to match the slant (indicated as orange lines below) of the forward slash used to separate the two surnames, which also now matches the slants on the l, a, and e. I also created a faux ligature with the 2 final l’s.


laverypennel logo specs laverypennell stationery design laverypennell logo initials laverypennell logo design reverse laverypennell logo design

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Madison Carter


The Zen Web