This is the Hartford Whalers Logo Design, designed by Peter Good, which were an American professional ice Hockey team based for most of its existence in Hartford, Connecticut.
In 1979, the WHA folded and the New England Whalers were one of only four teams absorbed into the NHL. The franchise was renamed and in need of a new logo. Peter Good was the designer hired to create a new identity for the HARTFORD WHALERS.
On June 29, WFSB-TV in Hartford, Conn. aired an interview between Face the State host Dennis Houseand Good — from the Connecticut design firm Cummings & Good. During the 9-minute conversation, the two talked about the genesis of the logo and all things Whalers.
The following images shows some of the early Hartford Whalers design drafts that Peter Good explored before settling on the final version in blue and green.
Early Logo Drafts for the Hartford Whalers
— The Logo Smith: Design Studio (@thelogosmith) November 14, 2018
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