Logo Design Client Proposal Template for Download – Includes Invoice Template by The Logo Smith

One of my earliest logo design templates for download was the 5 Page Logo Design Client Proposal Templates for Download I used to send potential clients: a brief breakdown of budget and deposits, along with a few essential terms and conditions.

Over the many years since this was first posted, the Proposal has seen numerous updates based on various client experiences, some good and some bad.

→ See also: Download Freelance Designer Contract Template

→ See also: Download Logo Design Transfer of Copyright Template

I never used to bother with a proper Contract, and simply relied on this 5 page Proposal and my Logo Design Transfer of Copyright Template. In recent years however I’ve mostly stopped using this Proposal Document.


Presently I only use the 1st page of this 5 Page Logo Design Client Proposal Templates for Download (above), which outlines the budget breakdown, the project scope and also the deliverables.

Anything else related to the project is discussed in a more related manor via email, so there’s at least a digital trail of any agreements, requests etc. 

This last year has seen me mostly rely on mutual trust when it comes to confirming a client project, and for the most part that’s work out quite well.

I found that creating all these rules, provisions, etc inadvertently created a sense of mistrust.

There are certainly aspects that are important, like: font licensing, transfer of copyright etc, but again, these can be discussed in a more informal way, rather than all these clinical contractual stipulations.

Since I first made this Logo Design Client Proposal Template available, I have seen a regular influx of requests to keep it updated, even though I don’t use it myself, so here we are: a revised version of the Preliminary Proposal for you to download.

Please view the various terms I have written as a rough guide, and adjust the language as necessary. I am not for one moment suggesting this is a legal contract, or suggesting to you this is what you should do.

It’s something I used to use; now I don’t, but I know it’s proven useful to many of you from which to base your own Proposal off.

Client Invoice Template for Deposit

If the client is happy with this 5 Page Logo Design Client Proposal Templates for Download, then I send them the first Invoice for the deposit, which I’ve also created a version for you to download, which is included in the zip file.

Client Invoice Template

File Versions Available for Download:

The main files are saved for Adobe InDesign CC 2019; I’ve also provided a InDesign 2019 .indt file, PDF and Illustrator .ai files 

→ Download Template as ZIP file.

If you need another file format not provided, then please let me know via @thelogosmith and I’ll see what I can muster up.

You are free to alter any of the text, and the design—obviously remove my logo and branding—as you see fit.

If you found this template useful, then I’d certainly appreciate a Twitter Like and/or Retweet:


Logo Design Client Proposal Template for Download – Includes Invoice Template