“When looking at the existing Tugg identity, we spotted an opportunity to build in more soul, more dynamism, and most of all, more representation of global cultures.
It turned out to be relatively easy to break a long-established category behavior. So without prompting, we proposed an alternate take on a visual identity for Tugg that brought in inspiration from around the world, beyond the US.
At its core, the new Tugg identity is about the universality of the humble hamburger, and how it can be brought to life in new ways to welcome anyone and everyone through design.”
https://kurppahosk.com/work/tugg/
→ Source: https://kurppahosk.com/work/tugg/
