Packaging: The Cheeky Reality
What I particularly love about this post: How Packaging Works, over on Jonhson Ban’s blog, is how there is absolutely no write-up, no text, no copy, no written explanation or opinion.
These photographs clearly show the reality behind some types of product packing.
The ‘packing’ of certain brands of crisps have always bothered me. A normal size crisp bag, full of air and less than half full (often one third full) of crisps.
In this case for me, the obvious excess of ‘air’ and lack of content when you rip the back open, and the air escapes, makes me feel I’m being ripped off, rather than doing the opposite of trying to make me feel I’m getting value for my money.
Some, even many, brands are able to achieve the balance of product and packaging quite well, or at least to a point where you don’t feel you are being obviously ripped off. However, some do make you wonder about the blatant attempt to pull the wool over our eyes, and to make ‘less seem more’, even though it often feels the complete opposite to what they are trying to achieve. To the extent if can feel really quite patronising.
And we end with natures own efficient and ‘packing’ of a banana.
About this PostWritten by: Graham Smith:
Date of PublicationFirst Published on: 2015/08/10 and Updated on: 2016/09/14
Post CategoriesFiled In Categories: Brand Identity
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