Mind Logo Designed by Glazer
A strong name should be central to the creative concept. Branding is most powerful when words and visual elements work together.
The name and mark for the charity Mind is an elegant marriage of word and image, with a clear message too.
Designed by Glazer in 2003, it was surely ahead of its time.
Mind is a mental health charity in England and Wales. Founded in 1946 as the National Association for Mental Health (NAMH), it celebrated its 70th anniversary in 2016.
Mind offers information and advice to people with mental health problems and lobbies government and local authorities on their behalf. It also works to raise public awareness and understanding of issues relating to mental health. Since 1982, it has awarded an annual prize for “Book of the Year” having to do with mental health, in addition to three other prizes. Since 2008 Mind has hosted the annual Mind Media Awards, celebrating the best portrayals and reporting of mental health across the media.
132 local Mind associations (independent, affiliated charities) provide services such as supported housing, floating support schemes, care homes, drop-in centres and self-help support groups. Local Mind associations are often very different in size, make up and character—it is a common misconception that they all work to the same policy and procedural framework. Mind is a national brand but all local associations are unique, although they do all sign up to certain shared aims and ethical guidelines.