Subscribe to the Blog with or | Post Updated: June 21st, 2017 | 1st Posted: June 21, 2017
Posted by: Graham Smith in Categories: Guest Post, Resources
Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses.
The company logos analyzed came from the 2016 Inc. 5000 List of America’s Fastest Growing Companies having a three year growth of 40% or greater, and booked at least $100,000 in revenue from three years ago.
To create this Logo Study Infographic, Smartsign focused on the following logo attributes: color, type of logo (icon, word mark, or both), shape of logo (rounded vs. angular), and style of logo (minimal vs. detailed).
Note: The logos in this infographic are not 100% accurate, due to possible human error and subjectivity. Colors and vague shapes can often be misinterpreted from person to person. Despite this, the info provided is still a good representation of successful company logos, with some key takeaways.
Logo Study: Which Logo Attributes Correlate With Success?
Any reputable company, business, product, service, etc, should have a professional logo design as the platform for their overall brand identity, as this is often a key distinguishing factor that will help set it apart from it's competitors.
A weak, or inappropriate logo design, can portray a poor message, and competing brands could well take advantage of this.
Looking to Hire a Freelance Logo Designer?
If you like the design work I've done in my Portfolio (some examples above), and Monomarks, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.
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