Logo Study Infographic: Which Logo Attributes Correlate With Success?


Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses.

The company logos analyzed came from the 2016 Inc. 5000 List of America’s Fastest Growing Companies having a three year growth of 40% or greater, and booked at least $100,000 in revenue from three years ago.

To create this Logo Study InfographicSmartsign focused on the following logo attributes: color, type of logo (icon, word mark, or both), shape of logo (rounded vs. angular), and style of logo (minimal vs. detailed).

Note: The logos in this infographic are not 100% accurate, due to possible human error and subjectivity. Colors and vague shapes can often be misinterpreted from person to person. Despite this, the info provided is still a good representation of successful company logos, with some key takeaways.

Logo Study: Which Logo Attributes Correlate With Success?

Logo Study: Which Logo Attributes Correlate With Success?

 

Any reputable company, business, product, service, etc, should have a professional logo design as the platform for their overall brand identity, as this is often a key distinguishing factor that will help set it apart from it’s competitors.

A weak, or inappropriate logo design, can portray a poor message, and competing brands could well take advantage of this.



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2017/06/21 & Post Updated: 2017/06/21
Filed In Categories: Resources

Posts by Category



Subscribe to Blog Updates: RSS, Email, Feedly




Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).


« Previous Post: What is a Proofreading? Proofreading Marks that May Interest to Graphic Designers

» Next Post: Google My Business Website and Google Posts for The Logo Smith
Breadcrumbs: Home » Resources » Logo Study Infographic: Which Logo Attributes Correlate With Success?