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Brand Spirit by Andrew Miller

Brand Spirit by Andrew Miller (@andrewmillernyc) is a creative every day for 100 days branding project. First found on PSFK I was immediately intrigued by the idea.


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Source Brand Spirit by Andrew Miller

Brand Spirit by Andrew Miller (@andrewmillernyc) is a creative every day for 100 days branding project. Came across this project PSFK and I was immediately intrigued by the idea.

No Photoshop editing here. Andrew, who works for Carbone Smolan Agency, is actually painting these objects with white paint which to create these brandless and designless objects. The simple idea is to see just how recognisable some of these every day consumer objects are by their shape and packaging.

Just sounds like great fun.

Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. 

Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.

http://brandspirit.tumblr.com/