No Photoshop editing here. Andrew, who works for Carbone Smolan Agency, is actually painting these objects with white paint which to create these brandless and designless objects. The simple idea is to see just how recognisable some of these every day consumer objects are by their shape and packaging.
Just sounds like great fun.
Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form.
Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.