This version of the Project Brief requires more detail, from the client, in order to provide me with the clearest picture of what it is I need to do for you. Please be as descriptive as possible.
If you have any questions relating to filling in this form, then please do get in contact: firstname.lastname@example.org
Please detail exact wording for the logo. For me its The Logo Smith, for Coke its Coca-Cola.
If you have an existing tag line, which needs to form part of the logo, then please enter this here.
If you don't have a tag line, then I'd strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo.
You can request a tag-line service below.
This is where I need you to be descriptive and detailed as possible.
This is a refined and optimised version of above.
What makes your brand Unique?
Crucial to know who your brand needs to ideally target, so ensure the best possible uptake.
If you are redesigning your logo, updating it, refreshing it; maybe you're completely starting again in terms of your existing logo and brand identity, then please explain any reasoning/motivation behind this decision.
Who do you compete against?
You may have competitors that although are not a direct threat, do share some similarities with what you do
Where do you work from?
Where and how do you plan to use the logo design?
If you have a style of aesthetic that calls to you, then please list examples.
The more you can afford to invest in your logos creation, the more depth, soul and creative flair your logo is likely to have.
The more time we have to explore design options and directions, then the higher the likely hood we'll find that one great winning design.
Trial and error makes up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural organic and evolutionary process.
A tag-line can play a very important part in how your brand 'logo' is interpreted and understood.
If you have a relatively non-descriptive brand name with no tag-line, then people will likely not fully understand what you are about. It's in these cases a descriptive tag-line can make all the difference. A descriptive tag-line can form the foundations for the visual part of the logo design.
If you do have a tag-line, but think it could do with being 'updated', then I'd be delighted to help you with that also.
If you require other deliverables, other than the main brand logo design, then please list these here.
Please ensure you fully press the SUBMIT button below.
The Logo Smith has 27 Years Experience, in: Logo & Brand Identity Design; Typography, Graphic & Print Design; Litho & Digital Printing; Advertising & Marketing.
The Logo Smith has Full Business Indemnity Insurance (FCA Regulated).
• Logo Portfolio
• The Gallery
• Client Q&A
• Hire Me
• The Blog
10 Badgers Copse, Seaford,
East Sussex, England, BN25 4DF.
speak: +44 (0) 7816 527 462