Brand Identity, Logotype
Brand Identity, Logotype
Estate agent logo design and brand identity package for London based online estate agency, Antony Usher. To create a prominent visual identity to compete in an already visually saturated area.
I advised the client on a number of areas which included convincing him to to his real name as his brand opposed to something less personable. I felt this was very important as the business would be offering a more direct and personal level of service than usual.
We also had the advantage that his name is reasonable unique, so this left us with plenty of options for securing memorable domain URL’s etc. I also advised on the creation of a word based logo rather than integrating a separate logo mark.
As the client was looking forward to some identify mark I found a way to use, and pull-out, the “o” in his name, and tie this to the major feature of his business: that this estate agent is based purely online, and deals with clients directly on location.
The “o” is then applied as the main design feature across the identity as well as having a direct link to his core business model.
This simple use of the “o” allowed for many styling opportunities that really created a bold, colourful, stand-out estate agent logo and brand identity design.
I applied this to his Twitter background, too encapsulated/ (weather proof) calling cards (above), For Sale and Sold signs as well as plans to use car sign wraps to place the “o” completely over and around any work vehicle.
The estate agent boards were kept as simple, but as glaringly obvious as was aesthetically possible, and appropriate, to outshine other For Sale and Sold Estate Agent boards. I tend to feel that many estate agent boards are too busy, cluttered, messy and just not easy to read. All you really need is the agent’s name and main contact information.
Get people’s attention with colour or design as well as having the brand name clearly placed, but not so busy that people have a choice of things to remember.
All we need is for people to retain the brand name as this is usually easier to memorise than a number or URL. It’s then just a simple case of doing a Google search.
Don’t sacrifice legibility, and solid design, for information overload. No need to make estate agent boards like a fully loaded business card.
Hire a Freelance Logo Designer in the UK
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief , or just Contact me.
Front9 Agency| Zulu Safari| Quest Productions| Retirement Architects| The Auto Network| Pleasant Hill Grain| Leapfrog| Pure Storage| Brand Reversions| Brokers Direct Insurance| ID Barbers| Unevolved Brands| Humanofied Brands| Wavepulse Acoustics| Baze| Tateside| ReBase| Salford Security Shutters| Happiest| Yasmin Kianfar| AudioVeer| The Free Help Guy| Love Ampersand| fOKOS| Ablinx| BuySellAds| European Recruitment| DemandCue| Abacus Insurance| Perry Referrals| BrightNorth| Codetipi| ADXPRS| KD Plant Services| RosyBee – Plants for Bees| Internxt| GhostPay| Viva Chocolate| Antony Usher| DealerTeam| Tucando| T-Shirt Express| CDMMC| FontFuse| Puritone Record Label| Damien Hottelier| ReviewPoint| Harvest Bible Church| Feedly Newsreader| Peoples Church of Montreal| MoleseyCo Clothing| BlackVanilla| SifterApp| The Logo Smith| HomesAlivePets| UHX Universal Healthcoin| Explainly Explainer Videos| Morgan Williams Racing| txtsearch| HITT| The Access Group| Grape| Randomly| Pedal Works Bike Shop| Excedr| Skiplex Indoor Skiing| DJ Slade Silva| Kerr Recruitment Agency| BrainExcell Nootropics| Method Dental Procurement| Panelit| Keyboard Kahuna| CopyPastel| AWS| LaveryPennell| Tamara Kauffman Interior Decorator| FrictionFactory| My Modern Mix| BeachShack| FashionBeans| BlueCoat| LoveHug| Socrates MD| Cranked| Wonderful Earth| Get A Room| Drysdale Valuation| TP| Priva Diamond| Thinvested| Monochrome| The House| JoomlaBamboo| The Logo Smith| My Modern Met| Smashing Network| Swatch Creative| Unholy Ladies Undergarments| Webville| Orb Web Solutions| Kristen Wheeler| Jack Winter| Hiroko Chardonnay| GAP Concept| Frictn| Foehn & Hirsch| Emptea| DeskPro| Apple & Eve| Reach Architects| Esprow| LiveYaps| Quantic Leaf| Doug Landscaping| Hotel Chain| LoveHelvetica| Witness Directory| CodeStag| GoGoBot| The Working House| The Zen Web| TMO Real Estate| Tom & Teddy| Starpuff| Sensory Diagnostics| Network Architect Associates| Ocular Environmental Services| Hotel Maison| Illumina Wedding Photography| Madison Carter