My chosen path in Graphic Design & Print started way back in 1989, when I left school to start a 3 Year Apprenticeship at Manor Park Press.
After being made redundant the day after I completed my apprenticeship, I embarked on a journey that saw me work for: Print Companies, Design Studios and Marketing & Advertising Agencies.
My last full-time job was at Gemini Press Limited, where I worked for 10 years. I worked onwards and upwards to finally become the Senior Studio Graphic Designer, as well as the Studio Technical Manager of 20 designers and pre-press technicians.
After 10 years I left Gemini to set-up my own Logo & Brand Identity Studio: The Logo Smith, and this is where I find myself today.
Leaving the relative security of full-time job was scary, but it’s a change that I’m forever happy with.
Since leaving full-time education, I have accumulated over 27 Years Commercial Experience in: Freelance Logo & Brand Identity Design, Graphic Design, Typography, WordPress & Website Design, Reprographics, Photography, Advertising & Marketing, WordPress, SEO & Social Media.
I dedicate my time to working with local, and worldwide clients, on various styles of Logo & Brand Identity Projects.
Although I’d be hesitant to say I had a design style, if pushed I’d say I drift towards: clean, strong, minimal, geometric, cliché free with a strong typographic leaning.