Blog Archives



Work In Process: Homes Alive Pets Logo Rebrand


Dog cat pet shop logo design by The Logo Smith

Logo Rebrand for Homes Alive Pets

Refresh the typeface, look at new colours, incorporate Pets into the brand name then come up with a double tag-line that focuses on the brands new direction.

A few things:

1. made the dog a little more fuller in the head, and added some semi-alert ears, as I like the way the dog is literally watching ‘over’ the home which is snuggled nicely in the under neck area.

2. the cat I have made a little softer overall, not quite a kitten, but certainly more cuddly, also looking up expectantly for food or attention.

Dog logo design by The Logo Smith

I then played with the idea of adding tails, and having them wrap around each other. So the cat is sitting snug within the dogs tail, but the cats own tail just rides up a little over the dogs tail at the end.

As this is a first go at redrawing the animals, the tails and certain form details are not correct as yet, but not far off. I like the idea of a slightly curved base formed by the tails, rather than a straight cut baseline as well. I think this connectedness of the cat and dog is softer, kinder, more ‘awwwww’ etc.

Will play with adding a white outline to the cat as well to see how this works.






 Previous Post:   Experience (Not Art School) Taught Me My Greatest Tool Is Myself
 Next Post:   Kontrapunkt ‘Bob’ Free Font for Download by Kontrapunkt




Posts of Similar Content:
Work-in-Process: WordPress Theme Developer Logo Design Work-in-Process: Wordpress Theme Developer Logo Design 'codetipi' is a logo design project currently in progress for a popular Wordpress Theme and Website Developer.In this post are just a few snapshots of the later stages of the project, showing the most recent logo design concept (above), a...
WiP (Work in Process): Early Logo Design Exploration for Tateside   WiP (Work in Process): Logo Design Exploration for Tateside Here’s an initial logo design exploration that I’ve been tinkering with for Tateside, a London based audio and visual company. The general idea for the logo mark came about whilst looking more at the overall geography of where ...
GPS Fleet Tracking and Management Logo Design: Work in Process GPS Fleet Tracking and Management Logo Design: Work in Process As a freelance logo designer in the UK (hire me), I do get to work on some pretty varied logo projects. I was recently hired by: Global Positioning Specialists - Fleet Tracking and Management, a play on GPS: Global Positioning Satellite...
My Pure Storage (flash-storage) Logo on an LCD Sign at JFK Airport My Pure Storage (flash-storage) Logo on an LCD Sign at JFK Airport Pure Storage, a flash-storage company, has to be one of my proudest logo and brand identity design accomplishments.Having designed the Pure Storage logo back in 2010 for the then unknown flash-storage company, which was also st...




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly