Smithographic was approached by OneQode to redesign their existing logo, and so I set to work with a number of sheets of sketches, and vector concepts. OneQode provides low-latency, high-performance Infrastructure as a Service (IaaS) for the digital services of tomorrow. The process that lead to the finished design you see was relatively quick, although…
The Logo Smith worked with a past Client, Excedr, to design a Logo & Brand Identity for SuperblyCo : food & beverage equipment leasing company, along with a One Page Brand Logo Guidelines Template. SuperblyCo provides: flexible equipment leases, comprehensive repair/maintenance coverage, and exceptional concierge-level customer service/support/responsiveness to food & beverage production companies. SuperblyCo Logo…
The Mono Marks Book: My 1st Self Published Perfect Bound Logo Design Book After finishing the design for my Mono Mark Collection Posters, I realised that all of these would look pretty great in a book format, so here we are: The Mono Marks Book. Starting the Self Publishing Journey I’ve only just started collating…
Logo Mark Construction Work in Process: Logo Redesign for Advatera Working on some preliminary logo mark concepts for Advatera: Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can…
This is currently a work-in-process, and I’m focusing on creating a unique rocket themed logo design, that will also look very sexy on a business card. The main idea behind the logo design: rear view of the engine thrusters of a rocket, but as such an angle, that the rocket body is barely visible as…
One of a few Work in Process graphic design logo projects I’m currently involved with is this one, called txt.search: a web app that helps facilitate the searching of text strings, and other text data, within a mass of data. To help portray the somewhat ‘raw’ and ‘data driven’ aspect of this app, but without making…
WiP (Work in Process): Logo Design Exploration for Tateside Here’s an initial logo design exploration that I’ve been tinkering with for Tateside, a London based audio and visual company. The general idea for the logo mark came about whilst looking more at the overall geography of where Tateside is based. What do you get when…
In Progress: Custom Lettering-Preliminary Design Sketches Nothing like a blank-slate when tasked with designing some custom lettering for a new logotype. Far from what will be the final design, but I just wanted to sneak out a few preliminary sketches that I have been working on. This version here must be sheet 20, or something close,…
