Vintage 1970’s McDonaldland Brand Specification Manual

This vintage 1970’s McDonaldland Brand Specification Manual, or style guide, has nothing to do with logos, but all to do with creating and presenting consistency. The manual was presented to licensees to help create McDonaldland-licensed items.

This is a winning find with all credit goes Jason Liebig for scanning in the brand manual, and displaying in his McDonald’s Flickr set. I found this via Retronaut.

To see all images at full-size, then either visit Retronaut all Jason’s McDonald’s Flickr set.


Written by: Graham Smith: The Logo Smith
1st Posted: 2011/09/14 & Post Updated: 2014/05/09
Filed In Categories: Flickr, Inspiration, Logo Guidelines, Vintage

Subscribe to Blog Updates by: RSS, Email, Feedly

Hire a Freelance Logo Designer in the UK

Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.

The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).

« Previous Post: Adobe Brand Identity Book and Guidelines

» Next Post: Book Overview: Brand Identity Essentials by Rockport

Breadcrumbs: Home » Flickr » Vintage 1970’s McDonaldland Brand Specification Manual