Vernacular Circles – Archive of Vintage Milk Cap Designs
It’s almost as though I’ve died and gone to heaven to browse through so many wonderful examples of vintage milk cap designs. The presentation of which really helps make the whole experience rather lovely.
This really is a massive collection of ‘real’ vintage graphic design, with emphasis on the typography and colours.
So much vintage graphic design inspiration to soak up.
Midnight Umbrella have clearly spent an awful lot of time to scanning, cleaning up, and ultimately displaying these vintage milk caps in Vernacular Circles.
Vernacular Circles is a visual survey celebrating an honest, hardworking gem of commercial art—the common milk cap.
Once a ubiquitous part of everyday life, why preserve them now? Aside from the nostalgia they may evoke, mid-century milk caps are also artifacts of nimble graphic design.
These compact designs feature messages that were part advertisement, part aphorism and utilized energetic typography and illustration—all while relying on an economy of form and color.
Look for designs to be added periodically. Vernacular Circles is a Midnight Umbrella project.
Want to explore similar visual archives? We highly recommend the Library of Congress,
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