Subscribe to the Blog with or | Post Updated: June 24th, 2017 | 1st Posted: June 24, 2017
Posted by: Graham Smith in Categories: Portfolio

Follow @thelogosmith

The Evolution of the Pure Storage Brand Identity

Ask most people who know me, they'll tell you that the Pure Storage logo design, was and still is, my all time favourite, and most prestigious, logo design projects.

I designed the Pure Storage logo way back in 2010, and this feels like a lifetime in the logo and branding world.

To see that Pure Storage have not changed the logo design in their recent brand identity update, is such a massive acknowledgement of how well the Pure Storage logo has stood the relative test of time.

I'd go as far as saying that 7 years and counting of using the same logo design, is pretty close to designing a timeless logo design.

Sure, it's not decades like some famous logos, but it's still a long time, especially in the rapidly changing, and evolving world of technology.

To see that the new branding agency tasked with taking the Pure Storage brand identity into the future have not changed my logo design, is just thrilling.

Who knows, it may be changed tomorrow, or next month, or next year… but for now, I'll take this as a big win, and proof that the Pure Storage logo is working well for them.

The Evolution of the Pure Storage Brand Identity

Previous Post: Hiring a Logo Designer: The Logo Smith is Taking on Clients
Next Post: Google My Business Website and Google Posts for The Logo Smith

Posts of Similar Content:

Brand Identity Process – Foehn & Hirsch Identity Development Foehn & Hirsch Identity Development I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a huge motivational boost me. Certainly the most comprehensive project I to da...

A Viable Career as a Freelance Logo Designer? Is it possible to make a viable career as a freelance logo designer? If not a career, how about a period of just earning enough to pay the bills and mortgage or rent? Or if you are living at home, having shit loads of money to go out and buy designer type things, like two new Apple Mac Pro and 30" C...

The Original Pure Storage Logo Design Sketches from 2010 I really thought I had lost all my original Pure Storage logo design sketches that I doodled for them, way back in 2010.To my utter delight, I actually found them tucked away within a project folder for another client, all neatly stapled up.So I've quickly took some photograph's of them, and...

Logo Design Advice from The Logo Smith Logo Design Advice from The Logo Smith "A Question for Graham" is a Logo Design Advice & Help feature that is focused on providing help for any: logo & brand identity; freelancing; graphic design; marketing & advertising, questions you might have. You might have a problem that you ...

If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.

Just visit my Hire Me page, and fill in the short Design Brief. Or, just reach out to me via my even shorter Contact Form.

There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:

About | Client FAQ's | Case Studies (behind-the-scenes)