Blog Archives



The Evolution of the Pure Storage Brand Identity


Pure Storage Logo Design by The Logo Smith1

Ask most people who know me, they'll tell you that the Pure Storage logo design, was and still is, my all time favourite, and most prestigious, logo design projects.

I designed the Pure Storage logo way back in 2010, and this feels like a lifetime in the logo and branding world.

 

pure-storage-logo-design-sketch

 

To see that Pure Storage have not changed the logo design in their recent brand identity update, is such a massive acknowledgement of how well the Pure Storage logo has stood the relative test of time.

I'd go as far as saying that 7 years and counting of using the same logo design, is pretty close to designing a timeless logo design.

Sure, it's not decades like some famous logos, but it's still a long time, especially in the rapidly changing, and evolving world of technology.

To see that the new branding agency tasked with taking the Pure Storage brand identity into the future have not changed my logo design, is just thrilling.

Who knows, it may be changed tomorrow, or next month, or next year… but for now, I'll take this as a big win, and proof that the Pure Storage logo is working well for them.

The Evolution of the Pure Storage Brand Identity






 Previous Post:   Hiring a Logo Designer: The Logo Smith is Taking on Clients
 Next Post:   Google My Business Website and Google Posts for The Logo Smith




Posts of Similar Content:
Brand Identity Process – Foehn & Hirsch Identity Development Foehn & Hirsch Logo & Brand Identity Development I was approached late last year by Foehn & Hirsch and asked if I would consider taking on the job of rebranding their existing identity. In terms of client prestige, this was a huge motivational boost me. Certainly the most comprehensive ...
A Viable Career as a Freelance Logo Designer? Is it possible to make a viable career as a freelance logo designer? If not a career, how about a period of just earning enough to pay the bills and mortgage or rent? Or if you are living at home, having shit loads of money to go out and buy designer type things, like two new Apple Mac Pro and 30" C...
Pure Storage Logo Design Sketches & Ideas- The Logo Design Process Low and behold: I recently found the Pure Storage logo design sketches I drew for my favourite, and arguable most rewarding,logo and identity design project.I thought I had actually lost a lot of my past logo design sketchbooks, during a house move, but I unearthed a box with heaps of sketch...
Biggest Real World Application of a Logo I Designed for Pure Storage  If there was ever a logo design project to brag about, then this huge Pure Storage logo would be that project.Pretty sure this is the largest ever real world application of any logo I have designed, and it just happens to be the jewel of my logo design portfolio, the Pure Storage l...




More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly