Update to Logo Portfolio

Updated my logo portfolio with this logo mark which is part of a larger identity redesign. For the moment my client has requested that I don’t use the brand name, but what I can show is the logo mark in all its glory.

Note: this is not the final final version for which will have sightly thinner horizontal ‘bars’.

Obviously hard to put into context, or even work out if the mark works if you don’t know what the bloody thing is meant to represent. What I can say is that the mark does form the first initial of the company which is B, and I’m pretty sure that once I am permitted to write more about the brand you will/should see exactly what the graphic represents both literally and metaphorically.

From a personal perspective this design is one I am really proud of, and ranks up there with the one I designed for PureStorage. So I can’t wait to be able to write and show more about this top secret re brand.

Until then it’s just an arrangement of lines with a TM. :)


Written by: Graham Smith: The Logo Smith
1st Posted: 2012/03/08 & Post Updated: 2019/02/03
Filed In Categories: Brand Identity, Portfolio

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