“Read” Typographic Poster Designed by AMVBBDO
Seen this very cool typographic poster for the typemusueam.org floating around the interwebs for a while. Never seen a ‘quality’ version of it, with each instance of it used being JPEG’d and progressively degraded each time it’s shared, uploaded, resaved etc.
Did some digging around, in the hope of finding a larger and cleaner version of this typographic poster, but alas nothing.
However, I was able to narrow down that this was designed by AMVBBDO (Abbott Mead Vickers BBDO), a print advertisement back in 2005 for the typemusuem.org
Couldn’t locate any mention of it on Abbott’s website, which is a shame. It’s probably been long relegated to the archives.
I Recreated A New Version in Helvetica
I decided to whip-up a reasonably accurate facsimile of the poster, but using Helvetica.
I will say it was really tough typing out that sentence; my brain kept wanting to correct the spelling, and was much harder than I thought to just read, and type, one letter at a time.
My brain really didn’t like doing that. Give it a go…
“A good tpyeafce mkaes ahnytnig eeisar to raed” / “A good typeface makes anything easier to read”
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