A Brand Identity System By Tom Jaeger
We have seen quite a number of these fine line cross with 4 letters logo design of late. This particular logo design trend even made it to the Hipster Branding Project, but Tom Jaeger certainly adds a new twist to this simple design.
Not sure I am a fan of the use of these seemingly random shapes being used to help make the logo stand out more: remove these random ‘relief’ shapes and you end up with a rotated cross and 4 letters again, but that aside the whole identity system is super polished.
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