The Detailed Brief and the Disproportionate Budget


In rare moments of clarity, the odd thought pops into being. Nothing ground breaking, often consisting of nothing but common sense and reason. As well as the former and latter, they act as a timely reminder to myself and those I may work with.

In writing a letter to a client, the following statement came about. The words gracefully appeared as I attempted to explain and justify my own unique way of working on logo designs. The topic of finances and appropriate budgets necessitated a explanatory communication, and thus…

“I like to think every logo, if it’s purpose is to represent a company of which you [the client] are relying on to earn money from, should be well considered and well thought out.”

That sentence was in reply to a situation where the brief presented was disproportionate to the budget. In other words, big needs, small reward. A common situation for many designer. I felt this sentence aptly conveyed a more diplomatic and considered response.

Will tackle this subject in more depth soon, just felt obliged to state the above. It’s a solid angle of reasoning and explanation. :)



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2010/01/05 & Post Updated: 2010/05/15
Filed In Categories: Brand Identity, Opinion

Subscribe to Blog Updates by: RSS, Email, Feedly





Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).



« Previous Post: Logo Design Round-Up Part 13 – How Designers Promote & Brand Themselves

» Next Post: Commercial Type Foundry Website


Breadcrumbs: Home » Brand Identity » The Detailed Brief and the Disproportionate Budget