The Design Blog


SEAT’s Redesigned Logo and it’s New Brand Universe

However, seeing the sketches and process behind the redesigned Seat logo has certainly given me a much healthier appreciation of …

Learn More

StumbleUpon Rebrands—Like or Dislike?

The Logo Smith

In Brand Identity Posted

BrandNew have dibs on a review of the new StumbleUpon redesign. I'm not totally convinced myself.

Learn More

Waterstones Rebrands a strong ID to a limp ID

The Logo Smith

In Books, Brand Identity, Opinion Posted

Waterstone's redesigns it's brand identity. My initial reaction is 'Oh dear.' This was my reaction when seeing it last night, …

Learn More

Comcast rebrands as Xfinity – Sounds pants to me

The Logo Smith

In Brand Identity Posted

This is based on my initial first impressions of the Comcast rebrand. I have not done any educational or rational …

Learn More