Subscribe to the Blog with or | Post Updated: March 6th, 2017 | 1st Posted: March 6, 2017
Posted by: Graham Smith in Categories: Designer Spotlight, Inspiration
Soviet Logos is a modest Instagram account, showing never published logos and trademarks, designed in the USSR.
Each individual logo does have additional information, such as: the logo designs' purpose; where in Soviet Russia it was designed; and if available, when it was designed.
Would really love to see more of these, and hope more are to come. Not sure how frequently, or infrequently, Rokas updates this Instagram account, so we'll see…
Selection of never published trademarks designed in the USSR. https://t.co/4jHlayyvdd
— Nadir Balcikli (@logorado) March 3, 2017
Soviet Logos - Never Published Logos & Trademarks Designed in the USSR
Subscribe to the Blog with or | Post Updated: October 7th, 2016 | 1st Posted: October 6, 2016
Posted by: Graham Smith in Categories: Designer Spotlight, Inspiration
This form of monoline drawing is superbly expressed in a recent series of One Line Animal Logos, by Differantly, that superbly capture the profile shape of various animals, such as a: Kangaroo, Squirrel, Cheetah (my favourite), Rhinoceros etc.
Differantly is a mixed-media creative duo, based in Paris and Berlin, and they explore concepts of continuity through one line minimalist artwork.
Although they might look simple to draw for a casual observer, I've actually tried drawing like this and it's bloody hard, they are far from being easy, at least in a way that realistically captures the true essence and form of the animal in question.
Remember: it's just one continuous single line, without the pen losing contact with the paper, that has to create all the various key features of each animal.
View The Whole One Line Collection
There are many many more one line animal logos to admire, via this link: One Line Animal Logos by Differantly
We are Emma & Stephane. Two French artists. And we don’t smoke.
Differantly (just DFT for friends) is a mixed-media creative duo currently based in Paris and Berlin.
Specialized in visual and graphic arts, we explore the concept of continuity through our one line minimalist artwork.
For daily updates, work in progress and stalking opportunities, follow us along on our brand new Instagram.
Found on Fubiz
One Line Animal Logos
Linked on Quipsologies
Subscribe to the Blog with or | Post Updated: October 7th, 2016 | 1st Posted: October 2, 2016
Posted by: Graham Smith in Categories: Designer Spotlight, Inspiration
I know nothing about Major League Baseball Logos, or how they change depending on special events. I no nothing at all. I no nothing about Major League Baseball, or whatever this All Star Game thing is, or even just regular Baseball for that matter.
However, I do like fun 'little' (not little, as obviously there's a shit load of work gone into doing these MLB All Star Game logos) logo projects like this, even if I know nothing about the subject in order to give more useful background information, or just general critique.
Again however, I do appreciate the challenge in coming up with relevant city themes, for so many team logos, for one massive project.
About This Logo Project
Kudos to Twinkle Fingers for a logo project well done. This was something I came across on Reddit, so maybe the user name now makes more sense to you…
Twinkle Fingers: "Every year, Major League Baseball's All Star Game give one city and team a chance to play host to one of the more fun events of the season.
Every year that game is branded with a mark that has a little more fun than most images you see throughout the year.
I wanted to design 30 New MLB Logos for every city as if they were awarded the 2017 MLB All Star Game.
Every fan deserves a chance to see what their team hosting might look like!"
30 New Major League Baseball Logos if Every City Was Awarded the 2017 MLB All Star Game
I've only shown a few of the 30 New Major League Baseball Logos, so head over to the Reddit post: MLB All Star Game Logos, to view the entire All Star Game logo collection.
Also Featured on Brand New
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: October 16, 2015
Posted by: Graham Smith in Categories: Downloads, helvetica, Posters
No. I Don't Design Logos - Ass Poster Updated
Download Vector file of all 3 Ass Posters
A refresh to my old favourite poster, "No. I don't design logos, I pull them out of my ass.", which is available for download in various styles.
Still makes me smirk when I see this, and think of the time when the idea for the poster came to mind. It was after a couple of challenging of client conversations about the logo design process, and I'd just about given up the will to live.
This poster gave me an outlet to purge my frustrations.
I have filled out the design with larger text with emphasis on ass. I think the reference to ass was lost on some; it's a nod to some peoples perception of what competent logo design involves as well as reaffirming that the buttocks are indeed a source for all your logo designs.
Added a mono version as well for all you purists.
Download Vector file of all 3 Ass Posters
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: September 14, 2015
Posted by: Graham Smith in Categories: Famous Logos, Vintage
Vintage Racing Logo Decals from the 1970's
It was only a quick link post that I did back in the day, but have meant to adjust some of the racing decals by turning some of the black backgrounds back into white. So this time I've done just that, and also cleaned up some of them a smidgen.
My favourite is Valvoline, just because of the general style, and the typography. It's just a classic. Turtle Wax is my bonus fav just due to the fun and colourful illustration. Although saying that, having an owl wearing ski googles is pretty bloody cool!
I'm now also tempted to faithfully recreate all of these in Illustrator just as a little fun side-project.
Also note how the Wynn's Oil logo has barely changed in the years, with the current version just sporting an italic version of the brand name and lacking the black keylines. That's some logo longevity and timelessness right there!
Vintage Racing Logo Decals from the 1960's-1970's
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: April 13, 2014
Posted by: Graham Smith in Categories: Famous Logos, Inspiration, Vintage
Super Cool Retro NASA Animated Logo ID
I absolutely love finding these retro animated NASA logo, video presentations. For a while, before I posted this, I actually thought it was a genuine NASA production, but turns out it was created by a Redditor, going by the user name _Charlie : I designed this retro-futuristic NASA logo animation, thought you guys would like it!
If fake NASA logos don't do it for you, and you want genuine retro NASA animated logos, then check this post out: NASA’s ‘Worm’ Logo Animated in 70′s Groovy Fashion and includes 3 other Retro NASA animated logos, or video/TV idents.
If you come across any more of these then please please send them my way. :) There's also a YouTube version, which looks slightly cleaner:
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: March 23, 2014
Posted by: Graham Smith in Categories: Logo Process, Portfolio
MoleseyCo Logo Evolution-The Less than Perfect Side to a Logo Designs Development
I just felt the urge to share this quick image that showed the very first digital mock-ups, of what was to become, the MoleseyCo Clothing brand logo mascot, emblem and overall brand icon. One has to start somewhere, and it's usually a bloody awful start at that. I can laugh about it now, barely.
You can see some of the final logo artwork sheets in my portfolio: MoleseyCo Clothing Brand Logo and Identity Design
Bear in mind, even this logo sheet shows only a small example of all the variations I would end up going through, until I reached the 'winning' design (bottom right). However, it is an accurate selection of the key milestones during this particular logos development, and it would be an understatement to say that this was a somewhat challenging design to perfect.
So Ok, not too hard to be able to say it was easy to eliminate the first two rows–of, well, whatever they are. From the 3rd row down it became harder to actually achieve the look, feel, and balance of: wild outdoors wolf, Alaskan Malamute, and a German Shepherd (actually modelled on my own Miss Charley), but also an animal mascot that had just that perfect mix of "we'll know it when we see it". Overall not to be too: quirky, unrealistic, wild, vicious, cute, friendly or even comical.
It's only when you keep comparing various photographs of wild wolves (more furrowed and chiseled brow and forehead, shorter snout and much more neck scruff), against the domesticated dog, that you realise that on one hand, there are some very obvious differences, but on the other, it becomes quite a challenge to create this wolf/dog/dog hybrid, that was 'hopefully' neither one or the other (above: just a few of the images I used as reference, and loving the fantasy monster wolf, bottom right).
One of many challenging parts (bleow) of drawing this mascot was finding these magical balance between not being too realistically wolf-like, but had wolf-like subtleness to this wolf hybrid made-up dog mix. Things that caught me out with the various illustrations, that made it just that little too wolfy: too short a snout, overly deep and furrowed brows, stupidly long scary canines and way too hairy neck and throat.
Also challenging, once I had managed to nail the overall outline shape, was to nail the: eyes, the teeth, tongue, and how much of a floppy ear it should have. Even though the eye made for a good focal point, I realised that 'no eye' would create a more natural silhouette look, we could leave the trademark cuteness to the one floppy ear, and hanging tongue.
Reason for the tongue was because it's usually after a dog has been running that the tongue flops out, and as MolseyCo is an outside activity clothing company, this was a good enough reason to add this little 'cute' feature.
In one version (below, 2nd one in) a somewhat creepy and evil looking eye, yet, the same evil eye, when slightly rotated (next one along), instantly looks way too cute. Add a monocle to evil eye, floppy ear and lopping tongue mascot, and you get a somewhat classy form of villainous mascot. But again, not really appropriate.
Overall, I'm really very pleased with the end result, and it was certainly worth taking the time to work through all the various options and combinations, even though at times you feel like tearing your hair out.
But from beginning doodle, to end result :0)
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: March 13, 2014
Posted by: Graham Smith in Categories: Designer Spotlight, Famous Logos
6 Famous Brand Logos Adapted to Chinese by Stephen Wright & Niek van Wigerder
They are a Shanghai-based creative team, and set out to, as a fun side-project, to reinterpret six Western brand logo designs into Chinese characters, whilst retaining the original look, feel and essence of the original logo.
I can't begin to think how much patience and time this project took, not to mention the challenges with English-Chinese translation with basic words, let alone uniquely styled brand logos, often with custom typefaces etc. Brand colours, containers, such as the Kit Kat one are a giveaway, but the New York Times is far harder to work out, at least it was for me.
I'd actually be really curious to see each one of these in black & white, and without the stylised backgrounds, then see if they are any less obvious. Stephen? :)
You can view the entire project over on their Behance site: https://www.behance.net/gallery/Chinese-adaptations-of-famous-brand-logos/
Stephen and Niek: "China is where every major brand wants to be right now, but western brands regularly fail to find continuity of their visual identity when reinterpreted to Chinese characters.
Coca Cola’s distinctive logo is recognisable worldwide, even when interpreted into non-latin script such as Arabic, Thai or Chinese. Despite having official Chinese names, many Western brands shy away from reinterpreting their logo into Chinese for fear of diminishing their brand identity."
Behind the Scenes of the 6 Chinese Brand Logos
Extracting shapes from the Latin typeface helped us piece together the Chinese characters without loosing the look and feel of the original font.
We analysed the individual letter forms highlighting distinguishing features such as ligature, swashes and flourishes.
We started by creating a shortlist of typography-based logos. We excluded any logos containing distinctive iconography or emblems as we wanted our Chinese logos to be recognisable from the letterforms alone.
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: March 7, 2014
Posted by: Graham Smith in Categories: Brand Identity, Famous Logos, Opinion, Videos
It's harsh, but let's face some facts: Reebok has rarely been cool—using 'rarely' in this instance is an over generous application of the word 'rarely', and I also know that 'cool' is subjective—in all the years I have known the brand, and this is going back to the 1980's where I remember my parents buying me Reebok's for school, even back then, this was a shoe of shame.
This was a harsh time for a kid wearing Reebok's, and one is rarely able to forgive and forget. Tried desperately to paint out the Rebook logo with that cool white trainer polish/whitener.
It's as though they simply seem to be OK with not being as cool as Nike, Puma, Adidas etc, and are happy to settle for this dull state of existence. The only comparison I can come up with is: Reebok aspiring to be like a supermarket's own budget brand, like Morisson's Savers. Nothing wrong with Morisson's Savers food, I buy quite a lot of it myself.
Reebook's logo has seen much better days, and I'm talking about the really early days, such as my school days back during the 1980's. When I look at Reebook's logo evolution, I find myself drawn to both the logo versions used between 1986 through to 1998.
The Union Jack really worked, at least with hindsight, and more so compare the crap they've ended up with now. The typography hit a good solid style circa 1996 and onwards, but then took a drastic change in 2006.
The Year is 2006
2006 was a drastic change the logos typestyle, and it's one I dig. Possibly a litter over-top with the forward slanting for my tastes, but it had character, edge, style, distinctiveness, drive, momentum yada yada yada…
Technically, what you see above, isn't the whole logo, at least I don't think it was. I believe this was the whole version.
The whole history of the Reebok logo shows a pattern of indecision and design chaos.
Never have liked the typography—the same style they have now—introduced after 2004, with that rather plain-Jane sans-serif font looking all dowdy and corporate. Don't get me wrong, that style of font is smart, solid looking, and I've even used similar styles in my own logos, but I just can't get myself to accept that it's an appropriate fit for a supposedly competitive sports brand.
Reebok's Logo Evolution
So Rebook's next corporate strategy was to introduce an already used logomark (cross-fit) that basically looks like a Bank, or some other form of investment/insurance/legal icon style. I even envisage it being used by some form of religious cult: engraved into wood, and seared into the raw flesh of new cult recruits as they all stand inside this chalk drawn version on the mud in the middle of some dark creepy forest conducting all manor of sexual sins upon each other.
My goodness, it really does look dull. It also just doesn't sit, or fit, with the wording (font style), just seems to be there. In the specific case of Reebok, I find it such a completely inappropriate logomark for a sports brand logo.
Yeah so wonderful, it seems to work nicely in the promo videos, enlarged, cropped, worn on singlets etc, but my word, only just.
Once again they [Reebok] seem quite content on just tootling along, than trying to try just a little harder with an image make-over that could at least have a chance of looking like it's ready to compete with the big boys.
Clearly I'm head-banging against a wall as I can't possibly know what the 'powers that be' have had, and now have in mind for taking Reebok forward, but for me? I just really think this was 'another' miss-mash of existing ideas/elements (their cross-fit logomark), and introducing something recycled to get the next few years sorted and out of the way
What the odd's there'll be a tweak, or two, in a few years time?
In fairness, it's quite likely that that red triangular pyramid thingy could have looked more interesting with a completely different font style and/or brand name, but golly gosh, at the moment it's just dull dull dull.
It's only my personal opinion, but yes, I'm not a fan.
Subscribe to the Blog with or | Post Updated: September 14th, 2016 | 1st Posted: March 3, 2014
Posted by: Graham Smith in Categories: Graphic Design, Inspiration, Posters, Type Hero, Typography
Some of the offers on Myfonts are simply ludicrous. When you consider HOW much effort, skill, passion goes into the research and development of just one font, let alone a complete typeface family, it does make me wonder how on earth they can sell the complete Glober Sans-Serif Type System: 18 weights, for (currently) £11.60 which is 90% off their recommended pricing.
This is a great type family to get your hands on: a beautiful selection of fonts—I'm particularly drawn to the thin/light and heavier weights—for such a stupid amount of money.
Font Fabric: "The Glober font family includes 18 weights – nine uprights with nine italics. It is characterized by excellent legibility in both – web & print design areas, well-finished geometric designs, optimized kerning, excellent web-font performance and legibility etc.
Inspired by the classic grotesque typefaces – Glober has his own unique style in expressed perfect softened geometric forms.
The font family is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. Glober font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos."
Type Hero for Logo Designers
Type Hero is where I pick out certain fonts and typefaces that I find particularly cool, useful, charming, endearing, value for money etc. For the most part the font choices will be geared towards styles that I feel would work well in a logo and brand identity design scenario.
MyFonts has become a steady source of font inspiration, so many will be sourced from there, but I will also highlight fonts direct from font foundries when possible.
Worth noting, I think, that all Type Hero suggestions are based on fonts I have myself purchased. I am indeed: talking the walk, and walking the talk.
© 2006-2017 All Rights Reserved The Logo Smith: Logo Designer & Brand Identity Design Studio, with 25 Years Experience,
Graham Smith: 10 Badgers Copse, Seaford, East Sussex, England. Tel: +44 (0) 7816 527 462 Email: [email protected]