Steve Jobs talks Branding Circa 1997 ‘Think Different’


Steve Jobs makes perfect sense talking about Apple and branding. On the tail of Apple’s struggle to go mainstream this is around the time the ‘Think Different’ campaign was initiated, with a glimpse of the first advert.

I wonder if he knew then the path he would ultimately take Apple and ‘us’.

Mention’s a few times about Apple’s ‘core’… :)

Found via TheNextWeb



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2010/09/02 & Post Updated: 2010/09/02
Filed In Categories: Videos

Subscribe to Blog Updates by: RSS, Email, Feedly





Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).