Standard Life gets a new logo design


First impression and without context or any background info, this looks a little dull to me. I have always like the previous Standard Life logo, strikingly classy and functional.

Am sure the new logo works well in application, but doesn’t work for me on it’s own. Feel’s too tight in this blue box, and the yellow flash just feels odd.

Limp and unbalanced/top heavy.

Maybe there is a reversed blue text version without the container, this could look better I imagine, but still not as striking as the original.

Source Link Logolounge.com ukgroup.standardlife.com



Meta

Written by: Graham Smith: The Logo Smith
1st Posted: 2011/02/21 & Post Updated: 2012/04/10
Filed In Categories: Opinion

Subscribe to Blog Updates by: RSS, Email, Feedly





Hire a Freelance Logo Designer in the UK


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.


The Logo Smith has Full Business Idemnity Insurance (FCA Regulated).