Skiplex Logo Design Deconstructed

Skiplex logo deconstruction and guidelines

Skiplex Logo Design Deconstructed

The Skiplex logo (logotype: just the logo wording) was customised from two commercial fonts, with emphasis on creating a contrast between ski & plex, but not so much to create a distraction.

The construction and foundations of each part of each letter was looked at in detail, to create continuity with the whole notion of the downhill/slope movement which is fundamental to the Skiplex experience.

Where possible, the ends of letters were angled, parts of the tops of letters like the k, i, p then the bottoms of the e and x align perfectly on this downward slope (indicated by the green guides), with intersections of elements (indicated by the pink circles).

The key design feature was the use of Negative Space (indicated by the grey shading) that flows through the logomark and carries on into the bottom of the S. This creates a gentle downwards slope, and leads nicely into the S.

This design feature is also applied to the ‘dot’ on the i, when the top of the k acts as the ‘ramp’ and flows into the negative space under the light blue dot (which mimics the light blue portion of the logomark) of the i.

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Written by Graham Smith: The Logo Smith| First Posted on: 2014/01/23 & Post Updated on: 2017/08/31 Filed In Categories: Logo Process, Portfolio

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