This is too funny. 25 Austrians Sketch 12 Popular Brand Logos from Memory, an experiment to evaluate how Austrian people recall various popular brand logos from memory by asking them to draw each of the above 12 brand logos. 25 people were given 1 brand each.
monochrom‘s attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand.
Coco-Cola is a tricky one as everyone knows the general form, but trying to sketch or draw the intricate curves of the script IS a real challenge, most get the basic shape and form. Curious to see how many people still thought BP’s logo was the old shield style. But you would think that out of the selection, Apple would be a good one to get. Mildly surprised just how some of these Apple sketches turned out. :-0
Denver, Colorado XII Winter Olympic Games 1976 Logo & Poster for Download After tweeting a download link for the Denver, Colorado XII Winter Olympic Games 1976 Poster that I had just recreated, I realised there was much more to this story than just the… Read More
1980 Moscow Olympics Logo Design Grid Designed by Vladimir Arsentyev The 1980 Moscow Olympics Logo Grid, designed by Vladimir Arsentyev, consists of “a section of running track, rising into an architectural silhouette typical of Moscow, the Olympic emblem… Read More
Swissair Logo Designs from 1931 through to 2010 Swissair Logo Designs from 1931 through to 2010 is a jam-packed collection of logo designs, promotional materials and poster designs throughout the last century. Worth noting that this post was last updated… Read More
My Opinion on the Sony Playstation PS5 Logo Design It’s been quite a while since I shared any personal opinions/reviews on any major new brand logo or brand logo redesign, and thought I’d just quickly chip in with my initial thoughts on the Sony… Read More
Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster The Tokyo Olympics 1964 Logo Design Guide Sheet, by Yusaku Kamekura, isn’t something I believe I can ever recall seeing, so it was cool to see it in my tumblr feed today.… Read More
Anatomy of a Logo: The Star Wars Logo Evolution by Alex Jay This is referencing a super detailed blog post by Alex Jay, that covers every variation of the Star Wars emblem, badge, lettering, and logos. I had no idea so many variations were used prior to the… Read More
Vintage Monochrome MCM Logos & Trademarks from the 1950s – 1970s Vintage Monochrome MCM Logos & Trademarks from the from the 1950s to early 1970s, which have been excavated from various design publications, collated by Sandi Vincent on Flickr.… Read More
Famous Brand Logos Given the Grid Treatment by Joshua Ariza It started with one Tweet by Joshua Ariza @JoshuaAriza where he quipped, “Non designers don’t know how hard logo design is. For example, here’s the logo grid used for the USA Today… Read More
If you like the Logo & Brand Identity Design work I have done in my Portfolio, and Case Studies and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (28 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief, or just Contact me.
The Logo Smith: Freelance Logo & Brand Identity Designer, with over 28 Years Commercial Experience in: Logo & Brand Identity Design; Litho & Digital Printing; Reprographics; Print, Graphic Design & Typography, and Advertising & Marketing.
