Exploration of Scalable & Responsive Logo Designs by Joe Harrison

Responsive Logo Designs: Chanel, Coca Cola, Nike Air, Bang & Olufsen, Disney


Exploration of Scalable & Responsive Logo Designs by Joe Harrison

Just when you might have been wondering when the next cool logo design project was going to surface: Responsive Logo Designs pops up to show us there are still novel, practical and fun ways to experiment with popular brand logos.

Responsive Logo Designs is a really smart and cool logo and web project by Joe Harrison (@joe_harrison): “A exploration into scalable logos for the modern web.”, and shows us how brand logos belonging to: Coca-Cola, Chanel, Nike, Bang & Olufsen, Disney and Levi’s might, one-day, work responsively.

This concept of creating scalable and/or responsive logos shows us how popular brand logos can be effectively and considerately reproduced, on the responsive web, and in general, a mobile friendly environment.

In each of these responsive logo designs the logo goes through a sequence of ‘shrinking stages’, creating a new logo lock-up for each new reduced browser window size. With each reduction in the browser width, the new logo lock-up effectively keeps true to the original brand identity, and it’s values.


Bang and Olufsen Responsive Logo Design

Bang and Olufsen Responsive Logo Design

Bang and Olufsen Responsive Logo Design

Bang and Olufsen Responsive Logo Design

I particularly like the Bang & Olufsen example (above), but if I were to nit-pick: I’m not sure Bang & Olufsen would be so happy with the shrinking of their brand name to: BNG&OLFSN.

I would imagine in this case there would be a requirement to keep the brand name intact, or simply remove it, thus eliminating one of the responsive steps.

But, as a possible concept for brands to consider, I really think there is potential for companies to consider how their logo, particularly a wide logo design, might be responsively handled. It’s a very small concern, but it’s those tiny tiny details that can really show a brand does actually does ‘sweat the small stuff’.


Written by: Graham Smith: The Logo Smith
1st Posted: 2014/07/31 & Post Updated: 2016/09/14
Filed In Categories: Brand Identity, Designer Spotlight, Inspiration, Web Design

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