Ray-Ban Brand Guidelines (Graphics Manual)
These Ray-Ban Brand Guidelines came to light whilst searching for new brand logos to index into my little side-project, Brand Legends: showcases, and indexes, the iconic brand logos of the 20th Century (Jan 1st, 1901- Dec 31st, 2000).
My initial task, as with every other selection of famous logos I index in Brand Legends, was to first establish who designed said logo. In the case of Ray-Ban, that task has so far proven impossible. The closest I got was to receive a Tweet from Julie who had found these Ray-Ban Brand Guidelines, so this is something at least.
— Julie Bakopoulou (@jubaloo_) October 1, 2015
This is always a shame when such a famous, and well established brand logo, cannot be attributed to the designer/designers responsible. I did reach out to Ray-Ban, on Twitter (below), to ask them if they had ‘any’ information at all regarding the logo, but so far no reply.
It would be wonderful to finally discover who was responsible for the Ray-Ban logo, but I do have a feeling this will not be the case. In the meantime we’ll just have to make do with these Ray-Ban Brand Guidelines.
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