Subscribe to the Blog with or | Post Updated: May 25th, 2017 | 1st Posted: February 26, 2016
Posted by: Graham Smith in Categories: Brand Identity, Logo Portfolio, Portfolio
My Pure Storage (flash-storage) Logo on an LCD Sign at JFK Airport
Pure Storage, a flash-storage company, has to be one of my proudest logo and brand identity design accomplishments.
Having designed the Pure Storage logo back in 2010 for the then unknown flash-storage company, which was also stealth mode start-up at the time, Pure Storage has quickly become a major player in the industry, and ranked third in the flash-storage market behind EMC and IBM.
TechInsider: According to its S-1, Pure Storage made about $174 million in revenue last year, roughly a 4X jump from the previous year. It has already made $159 million in the first half of this year, putting it on pace to hit nearly $300 million this year.
— Colin Willems (@colinwillems) February 13, 2016
Watching my little baby growing-up over the years has been pretty amazing; to see how and where the Pure Storage logo has been used and applied, has also been rather mind-blowing.
It's almost starting to become a little unreal just because when I designed it, Pure Storage were a complete unknown, so I had no idea what was to become of them further down the line.
Here are a few other photographs of the Pure Storage logo in use:
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