My Pure Storage (flash-storage) Logo on an LCD Sign at JFK Airport


My Pure Storage (flash-storage) Logo on an LCD Sign at JFK Airport

Pure Storage, a flash-storage company, has to be one of my proudest logo and brand identity design accomplishments.

Having designed the Pure Storage logo back in 2010 for the then unknown flash-storage company, which was also stealth mode start-up at the time, Pure Storage has quickly become a major player in the industry, and ranked third in the flash-storage market behind EMC and IBM.

TechInsider: According to its S-1, Pure Storage made about $174 million in revenue last year, roughly a 4X jump from the previous year. It has already made $159 million in the first half of this year, putting it on pace to hit nearly $300 million this year.

 

Pure Storage Logo on LCD Sign at JFK Airport

 

Colin Willems (@colinwillems) on Twitter snapped this photograph (above) of a Pure Storage LCD advert at JFK airport, and send me the photo. 

 

 

Watching my little baby growing-up over the years has been pretty amazing; to see how and where the Pure Storage logo has been used and applied, has also been rather mind-blowing.

It’s almost starting to become a little unreal just because when I designed it, Pure Storage were a complete unknown, so I had no idea what was to become of them further down the line.

Here are a few other photographs of the Pure Storage logo in use:

Pure-Storage-Logo Flash-Storage in-Wall-Street

Pure-Storage-Logo-Design-1-by-The-Logo-Smith

PureStorage Logo on Flash ArrayPure-Storage-Brand-Identity-Flash-Array

purestorage backlit wood logo sign

pure-storage-product-array-with-bezel3



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Written by: Graham Smith: The Logo Smith
1st Posted: 2016/02/26 & Post Updated: 2017/05/25
Filed In Categories: Brand Identity, Logo Portfolio, Portfolio

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