Blog Archives

The Pure Storage Logo & Identity Designed by The Logo Smith

Pure Storage PureStorage Logo Design by The Logo Smith

The Pure Storage story has been one of pride and patience. The Pure Storage logo, that I designed, is one that I have been particularly proud of, but have not been able to fully exhibit it due to Pure Storage being in stealth mode.

A brief summary of the Pure Storage logo project, posted back in August 2010.

Only now am I able to show further images of the logo and identity in context and I am really bloody excited to see what the guys at Pure Storage have done in visualising the logo on external physical objects.

The illuminated sign above is just super cool. It has been carved from solid wood, varnished and then illuminated from behind. This acts as welcoming sign for all visitors and employees of the company.

Even the beer glasses have quite a presence about them.

There are a few photos I would love to show you of the logo mark on the hardware but I have to be a little bit more patient before doing so. Although the web site is live and news of Pure Storage can be found in the NY Times; the official launch of the company and it's product line has yet to be announced.

This is when I will be able to write up a proper logo design process post as well as being able to show how the logo has been applied to the hardware which is super cool. I even like how the logo looks when placed on top of a stool. :)

Really very excited to see how Pure Storage evolves.

In the meantime here are a few more images of the logo.


Pure Storage Logo Alt Lock-up Alignment

Just an idea of how well the logo mark stands out as a regular Twitter profile image.

As mentioned above there will be a detailed logo process post to coincide with the official launch.



 Previous Post:   “mark by cross” Identity Design
 Next Post:   My Thoughts On Pricing for Freelancer Logo Designers

Posts of Similar Content:
The Pure Storage Logo Design Designed by The Logo Smith   The Pure Storage Logo Designed by The Logo Smith Exciting day today for Pure Storage, a recent logo design client of mine. Today is their official company and product launch after a long period of operating in stealth mode.See Press Reports: The Wall Street Journal, AllThingsDigital ...
Pure Storage Logo and Identity Design Overview   Pure Storage Logo and Identity Design Overview UPDATE: The Pure Storage Logo Applied - Photos of the branded FlashArrays now up.This is just a quick peek at a final logo design for a new computer storage start-up, making enterprise arrays. My usual in-depth logo process post will ...
The strategic value of writing detailed logo design process posts I guess it's pretty obvious why writing detailed logo design process posts is useful, but a small reminder can be useful. Over the last year I have significantly upped my game in this area. Each logo design seems to lead to a more detailed logo process post.A personal achievement and record...
Logo Process – Unholy Ladies Undergarments Identity Development Sneak Peek - Unholy Ladies Undergarments This is just a sneak peek of  a logo and identity design I recently completed for a ladies lingerie/underwear/undergarments company, 'Unholy'.  A interesting use of negative space to create a impression of the female form, from various angles. The Sneak Pe...

More Logo & Graphic Design Posts - Main Blog Index

Subscribe to Blog Updates, using: RSS | Email | Feedly