Brand Identity, Branding

Unevolved Brands

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Brand Identity, Branding

Unevolving a Brand Logo to just a series of coloured circles, how many can still be recognised?


Brand logo’s that have strong and unique colours, as well as strong positional aspects, are the most recognisable when unenvolved to just circles.


In most cases, each circle will represent one letter or one container. In the case of Orange, a self contained logo, we have one circle for the orange container, and one circle for the wording.

Type based Brand Logo Designs, like: Twitter, FedEx and eBay etc, may just have one circle per letter. In the case of Apple, a whole circle is used to punch a hole into the black circle; lthough the ‘bite’ doesn’t show a complete circle, it was formed from one. Ferrari, multiple circles were layered to create the emblem, and so on…


Circles are used as creatively as possible, to recreate a certain design or shape.


As seen on: Quipsologies, Design Taxi, Laughing Squid, Peta PixelBusinessInsider, MyModernMet, Gizmodo

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