Spareto: Online Car Spare Parts Delivery Company Logo Design
New logo project, currently in process, for an online car spare parts delivery company in the US.
This styling of the initial S is a connection to ‘parts’ with the idea of stacking/storing/shelving of these spare parts. The 3 pairs of horizontal bars also have a subtle hint towards road lanes/markings connecting to delivery/driving, all in one stylistic mark that isn’t at all cliche or stereotypical for it’s sector.
The top half have a slight forward reach, compared to the bottom half, so it looks slightly forward leaning, so add’s a touch of movement, without it being overly slanted/sheared etc.