Subscribe to the Blog with or | Post Updated: June 26th, 2017 | 1st Posted: September 19, 2013
Posted by: Graham Smith in Categories: Logo Portfolio, Logo Process, Portfolio

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Excedr

Client: Excedr, Excedr is a lab support program that provides scientists with operating lease solutions and comprehensive service plans at an affordable price.

Categories: Identity, Logomark

Typeface Used: Avenir Next Bold, x-height exactly half the logomark.

The Logo Versions

The four main logo lock-ups.

Logomark Briefly Explained

The logomark was developed using the shape of the 'X', as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case 'e' with a hint of 'c', which are the 3 most prominent sounding letters.

Logo Construction

The guides (below) showing various intersections, as well as showing the strong influence of the letter 'x'.

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If you like the work I've done in my Portfolio, and also the Monomarks immediately above, and are looking to hire yourself a highly talented, and very experienced (25 Years), Logo and Brand Identity Designer, then look no further.

Just visit my Hire Me page, and fill in the short Design Brief. Or, just reach out to me via my even shorter Contact Form.

There's also some useful pages that might help you familiarise yourself with me as a person, how I work, and the sort of service you can expect if you hire me:

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