Logomark, Logotype


Project details


Jon Chee

The Logo Smith

Graham Smith


Logomark, Logotype

Excedr logomark design by Graham Smith


The Logo Smith designed a new Logo for, Excedr, a lab support program that provides scientists with operating lease solutions and comprehensive service plans at an affordable price.

“Our mission is to assist laboratories that seek to further scientific innovation. By providing equipment leasing and hassle free repair coverage, we aim to accelerate research and relieve laboratories of heavy financial burdens.

At the rate that science and technology move, researchers should not be slowed down by inaccessible or unaffordable research equipment.

Our leasing model stands behind this statement, promising labs financial and operational flexibility.”


Excedr logomark explained 1 by Graham Smith


excrdr Logomark Briefly Explained

The logomark was developed using the shape of the ‘X’, as the foundation, split vertically in half with the right side pulled back over the left forming the lower-case ‘e’ with a hint of ‘c’, which are the 3 most prominent sounding letters.


exceed Logo Construction

The guides (below) showing various intersections, as well as showing the strong influence of the letter ‘x’.



Excedr design 1 by Graham Smith


Excedr logomark design 2 by Graham SmithExcedr logomark design 1 by Graham Smith


excedr Typeface Used

Avenir Next Bold, x-height exactly half the logomark.


Excedr logo design 1 by Graham Smith

Excedr type1 design by Graham Smith Excedr type design by Graham Smith

The Four excedr Logo Design Versions


Excedr logo lock-ups Graham Smith


Logo & Brand Identity Design by Freelance Logo Designer The Logo Smith.
Hire a Freelance Logo Designer in the UK

If you like the Logo & Brand Identity Design work I have done in my Portfolio, and The Gallery and Monomarks, and are looking to hire yourself a Highly Talented, and Super Experienced (27 Years), Freelance Logo & Brand Identity Designer, then look no further. Visit Hire Me, and fill in the Design Brief , or just Contact me.

The Logo Smith has Full Business Idemnity Insurance WithJack.


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