Initials, Logomark, Logotype, Redesign

BrightNorth

Project details
Category

Initials, Logomark, Logotype, Redesign

BrightNorth Logo Designed by Graham Logo Smith BrightNorth Logo Designed by Graham Logo Smith

BrightNorth Logomark designed by The Logo Smith

Client: BrightNorth
Categories: Logotype, Logomark, Redesign, Icon, Initials

BrightNorth specialise in converting generic data into engaging infographics and beautifully dynamic interfaces. Allowing their many clients to more effectively make more informed business decisions.

I was hired to redesign their existing logo design alongside an internal revamp of their existing website and brand.

Image below shows a mock-up for some business cards. After printing the background colour onto the business card, we would then ‘print’ the logomark using a Spot UV varnish, instead of a printing ink. This would result in a slight reflective/gloss sheen, and would alter in intensity depending on the light.

Logo-Business-Card-design-presentation

 

Image below shows a couple of variations of the logo. Two word options: upper-case wording, or sentence case with two subtle versions of the logomark.

logo variations

Image below shows a few logo lock-up (how the wording is placed relative to the logomark) versions and playing with a theme of colour ranges.

logo placement variations

Very early mock-up for a possible letterhead design.

letterhead mock-up


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